Senior Product Marketing Manager, Growth
Leads product marketing strategy for launches, enterprise enablement, integrated product offerings, and member growth. Requires 5+ years of product marketing experience, strong launch and B2B/enterprise capabilities, and expertise in research-driven positioning.
About the job
Responsibilities
- Own strategy and execution for high-impact product launches.
- Develop go-to-market plans and coordinate across product, marketing, sales, and enterprise teams.
- Build B2B messaging frameworks for enterprise and corporate wellness audiences.
- Create and manage enablement materials for sales, partnerships, and enterprise activation.
- Lead positioning, messaging, and go-to-market strategy for the integrated Function and Ezra MRI/CT scan product ecosystem.
- Drive cross-sell and upsell initiatives across multiple product lines.
- Ensure consistent messaging across member and enterprise touchpoints.
- Develop strategies to deepen member engagement and retention.
- Implement systems to track and improve member experience, and optimize customer journeys using data, feedback, and product changes.
- Lead user and market research to inform product, messaging, and experience strategies.
- Standardize research processes and tools for scalable insight generation.
- Synthesize insights into recommendations for product and go-to-market decisions.
- Collaborate across Product, Marketing, Design, Enterprise, Ezra, and Research teams.
Requirements
- 5+ years of product marketing experience, ideally including growth and enterprise/B2B marketing.
- Proven experience executing successful product launches across multiple channels.
- Experience with enterprise or corporate wellness marketing, including messaging and enablement materials.
- Experience with multi-product portfolios, product integrations, or cross-sell strategies.
- Hands-on experience with user research platforms such as Dovetail or similar tools.
- Ability to build standardized research processes.
- Structured, analytical approach balanced with hands-on execution.
- Excellent communication, storytelling, and cross-functional collaboration skills.
Nice to Have
- Experience with Intercom, Iterable, HubSpot, Brandwatch, YouGov, Dovetail, Asana, Linear, and Figma.
Compensation and Benefits
- Competitive salary and benefits package.
- Flexible working hours.
Skills
Product Marketing, Go-to-Market Strategy, Product Launches, B2B Marketing, Enterprise Marketing, Corporate Wellness, Product Positioning, Cross-Sell Strategy, User Research, Dovetail, Intercom, HubSpot, Asana, Linear, Figma
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