Manager, DACH Field Marketing
Leads DACH field marketing from Berlin by executing localized campaigns, events, and partner programs that build brand presence and generate pipeline. Requires a bachelor’s degree, 5+ years of relevant experience, fluency in German and English, and strong analytical and cross-functional execution skills.
About the job
Responsibilities
- Execute a region-specific field marketing strategy and plan for the DACH market, aligned with regional sales targets and company growth objectives.
- Plan and manage live and virtual events, trade shows, conferences, partner events, targeted experiences, and localized campaigns for prospects and key accounts.
- Partner with Sales leadership to identify target accounts and segments, design tailored field marketing strategies, and accelerate pipeline.
- Collaborate with Content, Digital, Creative, Product Marketing, and Marketing Operations to adapt global campaigns for DACH, including localized content, German-language messaging, and assets.
- Define and implement lead-handoff processes and workflows with BDR, SDR, and AE teams, ensuring attribution from marketing activity to pipeline generation and conversion.
- Track performance against KPIs, analyze results, and optimize channel investment.
- Manage budgets and vendor and agency relationships while maintaining cost efficiency and high-quality experiences and collateral.
- Champion creative, agile, high-impact marketing execution in a fast-paced environment.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of hands-on experience in field marketing, demand generation, or event marketing, ideally in B2B SaaS, travel and expense technology, or a high-growth technology environment.
- Proven success designing and executing demand generation and field marketing campaigns that drive measurable pipeline growth, brand visibility, and sales support results.
- Full professional fluency in written and spoken German and English.
- Strong strategic thinking, project management, execution, and leadership skills.
- Experience collaborating cross-functionally with Sales, Customer Success, Product Marketing, Content, Revenue Operations, and Marketing Operations.
- Comfortable using data to measure impact, build reports and dashboards, and iterate quickly.
Compensation & Benefits
- The posting does not specify salary or benefits.
Skills
Field Marketing, Demand Generation, Event Marketing, B2B SaaS, Pipeline Generation, Campaign Management, Lead Handoff, Marketing Analytics, Dashboarding, Budget Management, Vendor Management, Marketing Operations, Account-Based Marketing
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