B2B Field Marketer - EMEA
Own and accelerate B2B field marketing across EMEA through physical campaigns, events, installations, and audience engagement programs. The role requires 5+ years of field marketing experience, strong budget and event ownership, analytical ability, and frequent travel across EMEA.
About the job
Responsibilities
- Own the EMEA field marketing roadmap and campaign budget allocations in partnership with regional growth leads.
- Manage physical campaigns and events end to end, including events, dinners, and roundtables.
- Represent the company at events, pop-ups, and local installations; manage on-site logistics and execution.
- Own convention and fair participation, including contract negotiation, budgeting, invoicing, booth design, vendor management, resource planning, and visual branding.
- Design complete event ecosystems, including out-of-home advertising, speaking placements, exclusive dinners, breakfasts, and other audience touchpoints.
- Partner with the growth team on retargeting and account-based marketing.
- Analyze campaign effectiveness, including pipeline generated, cost per attendee, and sales-qualified leads.
Requirements
- Native-level English speaker.
- 5+ years of field marketing experience, including 2–3 years owning field marketing events from start to finish.
- Experience in a scale-up environment or evidence of strong entrepreneurial initiative.
- Experience setting roadmaps, managing and forecasting budgets, reporting, analytics, and data interpretation.
- Expertise in event logistics, vendor management, contract negotiation, and cross-departmental project management.
- Ability to work in a fast-paced environment and adapt strategies and tactics as markets change.
- Broad knowledge of event planning and campaign execution.
- Self-starter with a bias toward action and experimentation.
- Ability to understand customer bases and craft positioning for UKI and Nordic markets.
- Willingness to travel across EMEA and proven experience managing local installations, pop-ups, or unique activation spaces.
Nice to Have
- Experience with AI-native workflows.
Benefits
- Annual discretionary professional development stipend.
- Annual discretionary social travel stipend.
- Annual company offsite.
- Monthly co-working stipend for employees outside main hubs.
Skills
Field Marketing, Event Planning, Campaign Execution, Budget Management, Budget Forecasting, Analytics, Data Interpretation, Event Logistics, Vendor Management, Contract Negotiation, Account-Based Marketing, Retargeting, Project Management, Out-Of-Home Advertising, Booth Design
Similar jobs
Growth Marketing jobs
Snowflake
London, United Kingdom
Own and deliver Snowflake-hosted events and major third-party conference activations across EMEA, managing logistics, vendors, budgets, lead capture, and performance reporting. The role requires 3–5 years of events or field marketing experience, strong organization, and willingness to travel.
Elliptic
London, United Kingdom
Own integrated B2B campaigns, industry memberships, newsletters, nurture programs, and social channels while optimizing buyer-journey engagement and pipeline impact. The role requires strong marketing automation, analytics, partnership management, and familiarity with fintech, regulated sectors, or crypto.
Protege
New York, NYOwn end-to-end field marketing events and activations across New York City, London, the East Coast, and Europe, connecting execution to pipeline, account expansion, and community outcomes. The role requires strong hosting, vendor coordination, project management, scrappiness, and generalist marketing skills.
ElevenLabs
United Kingdom
Owns the end-to-end growth experimentation engine across acquisition, onboarding, activation, and pricing. The role combines product analytics, statistical rigor, and cross-functional execution to increase subscriptions, pipeline, and revenue.
Lovable
London, United Kingdom
Own the end-to-end creative testing and operations loop for performance marketing, using AI-powered workflows to produce and evaluate high-volume assets. The role combines creative judgment, ad writing, experimentation, performance analysis, and cross-functional learning.