Business Development Representative
Generates and qualifies sales opportunities through high-volume, multichannel outbound prospecting, then partners with Account Executives to build pipeline. Requires at least one year of sales or prospecting experience, strong communication skills, CRM expertise, and practical AI fluency.
About the job
Responsibilities
- Conduct more than 100 cold calls to prospective buyers and schedule meetings for Account Executives.
- Research accounts and run outbound campaigns across phone, email, and social channels.
- Identify, nurture, and qualify high volumes of prospects across multiple channels.
- Communicate Gusto’s value proposition and explain how its platform helps businesses streamline operations and serve employees.
- Partner with Account Executives on pipeline generation, account planning, and meeting conversion.
- Accurately record activities and insights in Salesforce and maintain disciplined CRM hygiene.
- Meet monthly and quarterly quotas and performance metrics.
- Use AI-powered workflows daily, identify friction and inefficiencies, and provide feedback to improve tools and processes.
Requirements
- At least 1 year of sales or outbound prospecting experience; SaaS, HCM, HR technology, or fintech experience is helpful but not required.
- Expertise in outbound prospecting and sales strategy, with a demonstrated record of success.
- Advanced written and verbal communication skills.
- Strong command of Salesforce, Outreach, ZoomInfo, Claude, or comparable AI models and sales tools.
- Sound judgment in complex, ambiguous, or challenging situations.
- Ability to take initiative, work independently, and collaborate cross-functionally.
- Understanding of accounting, payroll, or HR technology and its role in business operations.
- Ability to engage senior decision-makers and executives.
- Practical experience integrating AI into writing, research, preparation, and summarization workflows, including providing useful tool and process feedback.
Compensation
- $27.17–$31.90 per hour.
- 20% commission structure.
- Full-time employees receive base pay, benefits, and equity (RSUs).
Skills
Salesforce, Outreach, ZoomInfo, Claude, Ai Models, Cold Calling, Outbound Prospecting, Sales Strategy, CRM, Email Marketing, Social Selling
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