Principal Product Manager, Personalization
Principal Product Manager owning Upside's personalized growth engine using AI, marketing tech, and consumer data to drive user acquisition, frequency, retention, and revenue. Requires 10+ years PM experience building scalable personalization or 0-to-1 platforms, strong data/experimentation skills, and cross-functional leadership.
About the job
What You'll Do
- Own the strategy and roadmap for building Upside's personalized growth engine, translating a broad personalization vision into sequential, buildable phases.
- Define clear requirements and specs, and prioritize the backlog across the growth stack (data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems), including build-vs-buy-vs-integrate decisions.
- Define success metrics and KPIs for the growth system, and use data to guide prioritization and validate impact.
- Lead efforts to drive multi-vertical (Fuel, Grocery, Restaurant) network adoption, identifying high-relevance users and targeting them with localized, personalized communications based on proximity to relevant retail locations.
- Run rapid experimentation on messaging and incentives, using results to identify what drives repeatable user habits before scaling successful patterns globally.
- Build a strong partnership with Upside's internal consumer marketing team, deeply understanding their needs and translating them into clear product requirements.
- Lead cross-functionally without direct authority, aligning engineering, design, data, and marketing around a shared roadmap and set of priorities.
Competencies You'll Need
- 10+ years of product management experience, including leading complex, ambiguous, or platform-level initiatives.
- Proven track record of building scalable personalization platforms, CRM systems, or 0-to-1 products — not just isolated features.
- Strong quantitative and analytical skills, with hands-on experience using data and experimentation to guide product decisions.
- Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences.
- Exceptional communicator who builds deep cross-functional trust and can influence senior stakeholders without direct authority.
- Strong business acumen, with the ability to connect product decisions to retention, revenue, and broader company strategy.
- Deep consumer empathy and an intuitive understanding of what motivates user behavior.
Skills
Product Management, Personalization Platforms, Crm Systems, Data Analysis, Experimentation, Roadmapping, KPIs, Cross-Functional Leadership, Consumer Marketing, Technical Fluency
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