VP of Product Marketing
Leads product marketing function owning positioning, messaging, launches, competitive intelligence, and sales enablement for dual PLG and enterprise sales motions. Requires 15+ years marketing experience with 7+ years leading PMM teams in high-growth B2B tech, ideally AI/infrastructure.
About the job
What You'll Do
- Own Replit's product positioning and messaging. Define how the market understands Replit and develop messaging frameworks for technical users, non-technical builders, and enterprise buyers.
- Drive product launches end-to-end, from roadmap integration to go-to-market execution that drives awareness, adoption, and revenue.
- Build competitive intelligence program including battlecards, win/loss analysis, and market maps to improve sales win rates.
- Create sales enablement materials like pitch decks, one-pagers, objection handling guides, and ROI frameworks.
- Support PLG and SLG motions by partnering with marketing teams for content, campaigns, and narratives.
- Translate technical capabilities into compelling storytelling for diverse audiences.
- Set high bar for content quality across all PMM outputs.
- Build foundation for Partner Marketing with positioning frameworks and co-marketing playbooks.
- Build and lead a high-performing PMM team.
What You Bring
- 15+ years of marketing experience with at least 7 years leading product marketing teams at high-growth B2B technology companies, ideally in AI, infrastructure, or platform businesses.
- Deep experience across product-led growth and sales-led go-to-market motions.
- Exceptional positioning and messaging instincts for complex audiences.
- Strong technical acumen on AI agents, cloud infrastructure, and software workflows.
- Track record building competitive intelligence programs that improve win rates.
- Proven ability to recruit, develop, and retain top talent.
- High influence across cross-functional stakeholders.
- Comfort in fast-paced AI industry.
- Portfolio demonstrating high content quality.
Nice to Have
- Experience at AI or platform company changing software development.
- Background in B2C and B2B marketing.
- Analyst relations experience (Gartner, Forrester).
- Supporting field marketing and enterprise events.
- Building partner or co-marketing programs.
- Familiarity with AI software creation landscape.
- Personal experience using AI-powered tools.
Full-Time Employee Benefits
- Competitive Salary & Equity
- 401(k) Program with 4% match
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
- Monthly Wellness Stipend
- Autonomous Work Environment
- In Office Set-Up Reimbursement
Skills
Product Positioning, Messaging Frameworks, Competitive Intelligence, Product Launches, Sales Enablement, Product-Led Growth, Slg, AI Agents, Cloud Infrastructure, Analyst Relations
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