Vice President, Product Marketing

Responsibilities

• Build, lead, and develop a high-performing product marketing team.
• Set and validate go-to-market product strategy with product and revenue leadership.
• Translate customer pain points, market opportunities, competitive intelligence, and product capabilities into product direction, positioning, and messaging.
• Lead cross-functional product launch planning and execution from readiness through post-launch measurement.
• Develop messaging frameworks for IT teams, Managed Service Providers, and priority industry verticals.
• Support technology alliance partnerships by articulating joint customer value.
• Lead content strategy across the buyer journey.
• Own competitive intelligence and equip sales and marketing teams with competitive tools.
• Lead technical marketing, practitioner-focused content, evangelism, and community engagement.
• Develop sales enablement materials, including pitch decks and battle cards.
• Manage analyst relations and incorporate analyst insights into product and go-to-market direction.
• Lead pricing and packaging development with product and sales teams.
• Guide branding and product naming efforts.
• Use AI tools to create scalable content systems and workflows.

Requirements

• 10+ years of B2B product marketing experience, including several years leading and developing a product marketing team.
• Experience at a high-growth SaaS or cloud technology company preferred.
• Experience marketing within the Microsoft ecosystem, including Azure Virtual Desktop, Windows 365, Intune, or Microsoft 365, or a comparable cloud/end-user computing platform.
• Experience influencing senior executives and shaping shared strategy.
• Track record leading go-to-market strategy, product launches, messaging frameworks, competitive intelligence, and analyst relations programs.
• Experience marketing to enterprise IT teams and Managed Service Providers, or in another dual-audience go-to-market motion.
• Excellent written and verbal communication skills, with the ability to translate complex technical capabilities into compelling narratives.
• Comfort using AI tools to scale and standardize marketing output.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-haves

• Comfort speaking at conferences and to large internal sales teams.
• Master's degree.

Compensation and Benefits

• Base salary: $400,000–$475,000 annually.
• Competitive incentive plan.
• Stock options.
• Health and welfare plans.
• Life and disability plans.
• Retirement plan.
• Unlimited flexible paid time off, including birthday leave.