Vice President, Marketing

Responsibilities

• Define, name, and lead a new category at the intersection of AI, operational insights, and construction.
• Develop and execute the overarching marketing strategy aligned with company goals and category creation.
• Own positioning, differentiation, persona messaging, customer narratives, sales messaging, and executive communications.
• Lead corporate marketing, thought leadership, brand, and market-level storytelling.
• Direct demand generation and field marketing for a concentrated, high-value enterprise ICP through account-based and sales-aligned programs.
• Build customer-focused programs, including executive dinners, regional forums, and user conferences.
• Recruit, coach, and lead a lean senior team across product marketing, corporate marketing, demand generation, and field marketing.
• Partner with product, sales, and executive leadership to influence roadmap and narrative decisions and drive pipeline and revenue growth.
• Establish category leadership, differentiated positioning, sales enablement, thought leadership, distribution, and a scalable commercial engine.

Requirements

• 12+ years of progressive marketing experience.
• Track record of pioneering market-defining strategy, category creation, repositioning, segment expansion, or winning in a crowded market with measurable business impact.
• Experience developing positioning and messaging for multiple stakeholder personas in complex sales environments.
• Strong executive presence, commercial judgment, communication, and strategic thinking.
• Experience scaling a company's go-to-market engine through a significant growth stage.
• Ability to attract and manage top marketing talent while building and executing alongside a lean senior team.
• Understanding of AI's impact on business operations and experience overseeing AI tools for marketing reporting, attribution, or campaign optimization.
• Prior experience at a high-growth, category-defining startup, ideally in enterprise B2B SaaS.
• Ability to synthesize research into a credible point of view, produce high-quality content, and drive multiple workstreams with bias toward action.

Preferred Experience

• High-ASP enterprise sales motions, ideally with deal sizes above $100K.
• Complex vertical markets.
• Owner, general contractor, or construction-adjacent audiences.