Senior Product Marketing Manager
Own product marketing for Prove’s Welcome solutions portfolio, defining positioning, messaging, and GTM strategy while partnering with Product, Sales, and Marketing to drive adoption and revenue impact.
About the job
Key Responsibilities
‘Welcome’ Solutions Product Marketing Ownership
- Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
- Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
- Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
- Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
- Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
- Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams
Cross-Team Collaboration, Launch Excellence & GTM Enablement
- Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
- Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
- Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
- Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
- Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
- Support broader product marketing initiatives and launches as needed across Prove’s portfolio
Verticalized Intelligence & Enablement
- Support verticalized product marketing intelligence
- Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
- Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
- Support demand generation and field marketing campaigns with verticalized content and insights
- Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
Experience & Qualifications
- 5+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)
- Experience owning product marketing for a solution portfolio or multiple related products
- Proven ability to operate in both early-stage and scaling environments
- Strong go-to-market execution skills, including launches, enablement, and asset development
- Experience building sales enablement materials
- Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
- Excellent storytelling, writing, and presentation skills
- Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
- Bachelor’s degree required; MBA or equivalent experience a plus
Compensation & Benefits
- Metro 2: $170,000 - $180,000
- Metro 3: $160,000 - $170,000
- Plus variable commission / company bonus
- Competitive salaries & Bonus Plan and Equity Plan
- Modern Health for financial, mental, and physical wellness
- 401(k) Retirement Plan & Match
- Unlimited Vacation and Flexible hours
- Comprehensive medical benefits for you and your family
- Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
Skills
Product Marketing, Go-to-Market Strategy, B2B Technology, Messaging & Positioning, Sales Enablement, Competitive Analysis, Launch Planning, Vertical Marketing, Cross-Functional Collaboration, Storytelling & Presentation
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