Marketing Operations Associate
Supports APJ marketing campaign operations and global email programs, including execution, audience segmentation, quality assurance, reporting, and optimization. Requires at least one year of marketing experience, a bachelor’s degree, and strong analytical and cross-functional collaboration skills.
About the job
Responsibilities
- Develop and execute emails in Marketo with Demand Generation, Field Marketing, Partner Marketing, Product, and Sponsored Events teams.
- Perform quality assurance on email creative, copy, and links.
- Support the operational execution of multi-channel campaigns.
- Segment lead databases to build targeted promotional audiences.
- Report on campaign performance, identify trends, and recommend optimization opportunities.
- Advise cross-functional teams on digital marketing best practices and marketing automation capabilities.
- Identify and escalate email calendar conflicts, audience overlap, and gaps in campaign strategy.
- Monitor email marketing compliance and legal developments and ensure adherence.
Requirements
- 1+ year of marketing experience, ideally in a B2B technology environment.
- Bachelor’s degree in Marketing or a related field.
- Interest in marketing automation and reporting tools.
- Strong communication, collaboration, organization, and project-management skills.
- Ability to manage multiple projects and stakeholders while meeting tight deadlines.
- Detail-oriented, self-directed, and comfortable in a dynamic environment.
Nice-to-haves
- Experience with marketing automation platforms such as Marketo, Eloqua, HubSpot, or Salesforce Marketing Cloud.
- Experience with CRM systems such as Salesforce.
- Knowledge of HTML.
- Strong analytical skills and proficiency with Excel.
Compensation and Benefits
- Competitive benefits package.
- New-hire stock equity (RSUs) and employee stock purchase plan.
- Career development and pathing opportunities.
- Product training.
- Onboarding, mentoring, and buddy programs.
- Inclusive workplace culture.
Skills
Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Salesforce, HTML, Excel, Marketing Automation, Email Marketing, Campaign Management
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