Director, Marketing Operations
Lead and manage a marketing operations team as the strategic bridge between Demand Generation and Sales for State and Local Government business. Architect MarTech stack, data pipelines, lead scoring, routing, attribution, and AI-driven workflows to optimize funnel and accelerate revenue.
About the job
Responsibilities
- Build, mentor, and manage a high-performing marketing operations team.
- Drive cross-functional alignment between Marketing and Revenue Operations on data, processes, and revenue goals.
- Serve as strategic advisor to Demand Gen team on campaign execution, funnel optimization, and sales motion alignment.
- Oversee data lifecycle across marketing stack, championing ETL and Reverse ETL processes for single-source-of-truth reporting.
- Evaluate and architect marketing technology stack, scope new tools, manage vendor relationships, and implement efficiency solutions.
- Build operational infrastructure for sales motions, including dynamic lead scoring models, complex routing logic, and SLA tracking.
- Design and maintain advanced full-funnel dashboards to translate data into actionable insights.
- Identify bottlenecks in marketing-to-sales handoff and build scalable automated processes.
Requirements
- 12+ years progressive experience in B2B Marketing Operations, Revenue Operations, or Demand Generation Ops (SaaS preferred).
- 5+ years directly managing, coaching, and scaling operations teams in high-growth environment.
- Proven track record driving cross-functional execution, partnering with Revenue Operations for unified GTM motions.
- Deep hands-on experience with ETL and Reverse ETL pipelines.
- Ability to translate business requirements into technical solutions and vice versa.
- Deep architectural expertise with modern MarTech stack:
- Advanced Salesforce (SFDC) mastery: CRM architecture, custom objects, flow automation, marketing-to-sales handoffs.
- Expert Marketo proficiency: instance management, lifecycle modeling, complex trigger logic, API integrations.
- Proven ABM operations with platforms like 6sense or Demandbase.
- Advanced lead scoring: building, testing, iterating on behavioral and demographic models.
- Strong multi-touch attribution strategy for campaign ROI and pipeline influence.
- Experience evaluating and implementing AI-driven marketing ops solutions (predictive analytics, generative AI, AI-assisted routing).
- Expert automation and workflows with tools like Zapier and Clay.
Nice-to-Haves
- Strong analytics background.
- Forward-thinking approach to AI tools and innovation in marketing operations.
Skills
Salesforce, Marketo, 6Sense, Demandbase, ETL, Reverse Etl, Lead Scoring, Multi-Touch Attribution, Zapier, Clay, Ai For Marketing
Similar jobs
Revenue Operations jobs
PagerDuty
San Francisco, CA
Leads sales planning and operations for a SaaS organization, covering quotas, forecasting, compensation, capacity planning, and go-to-market strategy. The role partners with senior sales leaders and cross-functional teams while managing and mentoring a sales operations team.
Storable
United States
Leads Storage Sales Operations strategy, forecasting, reporting, bookings accuracy, and scalable operating processes for a distributed B2B SaaS organization. Requires 10+ years of Sales or Revenue Operations experience, strong Salesforce and BI fluency, hands-on dashboard building, and senior leadership capability.
Runpod
United States
Lead Revenue Operations at Runpod, owning CRM architecture, forecasting, compensation planning, Deal Desk, and AI-powered workflows to scale enterprise and PLG revenue motions from $120M ARR. Requires 8+ years in RevOps/GTM strategy with leadership experience in high-growth SaaS/infrastructure companies.
Justworks
New York, NY
Leads Marketing Operations strategy, activation infrastructure, intelligence, AI capabilities, and cross-functional GTM partnerships while building a team of senior operators. Requires 12+ years in marketing or GTM operations and production experience delivering safe, impactful AI solutions.
Rula
United States
Leads revenue strategy and planning for a core B2B business unit, owning go-to-market plans, forecasting, funnel performance, and executive decision support. Requires 10+ years across revenue functions, B2B or B2B2C experience, and people management expertise.