Director, Marketing Operations
Leads Marketing Operations strategy, activation infrastructure, intelligence, AI capabilities, and cross-functional GTM partnerships while building a team of senior operators. Requires 12+ years in marketing or GTM operations and production experience delivering safe, impactful AI solutions.
About the job
Responsibilities
- Define customer experiences and timing across marketing channels, including handoff and re-engagement standards across marketing, sales, partner, and self-serve paths.
- Own the marketing execution platform, including build-versus-buy decisions, GTM-system integrations, and activation capabilities.
- Establish marketing intelligence capabilities that measure business impact and enable performance and customer-experience improvements.
- Build safe, effective AI foundations for Marketing, including shared context, agent templates, autonomy and human-in-the-loop rules, and observability standards.
- Lead Marketing’s cross-functional operating and development partnerships with Engineering, Revenue Operations, Product, Data & Analytics, and Security & IT.
- Hire, develop, and grow senior individual contributors.
Requirements
- 12+ years of experience in marketing, business, or GTM operations, including responsibility for marketing effectiveness in a B2B or hybrid growth model.
- Production experience building AI solutions that deliver business impact, including appropriate safety guardrails.
- Track record navigating technical and organizational complexity to deliver outcomes.
- Experience designing and implementing operating models that substantially improve how a function operates.
- Technical fluency and systems expertise across composable CDP architectures, data analytics, SQL, modern marketing activation and CRM platforms, and agentic coding tools.
- Experience hiring and developing senior individual contributors who operate as autonomous domain owners.
- Ability to build partnerships across business and technical functions and align scope, shared capabilities, commitments, and collaboration standards.
Compensation
- Base salary: $188,000–$242,000 per year.
- Benefits and other total rewards are provided.
Skills
AI, Composable Cdp, Reverse Etl, Data Analytics, SQL, Marketing Automation, CRM, Claude Code, Opencode, Codex, Observability
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