Director, Marketing Operations, Technology, and Analytics

Responsibilities

• Lead a multidisciplinary team across marketing operations, marketing technology, and marketing analytics.
• Balance near-term execution with longer-term capability building and clearly communicate trade-offs as priorities change.
• Define and evolve the operating model, governance, and cross-functional processes that enable scalable campaign and lifecycle execution.
• Own the martech strategy and roadmap, including architecture, day-to-day governance, marketing automation, CRM and audience data, customer data platforms, web content systems, advertising operations, analytics, and workflow tools.
• Ensure marketing systems and data flows work across Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies.
• Partner with Marketing, Sales, Product, and Engineering teams to evolve the martech stack and deliver AI-driven processes that improve marketing workflows.
• Evolve marketing-owned web architecture to improve usability, testing, and analytics.
• Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis.
• Translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios.
• Set standards for analytical quality and storytelling, emphasizing proactive decision support.

Requirements

• 10+ years of experience in Marketing Operations, Technology, and Analytics.
• Experience leading through managers and developing multidisciplinary teams of operators, technologists, analysts, and data professionals.
• Strong judgment balancing strategic leadership with functional depth across marketing operations, technology, and analytics.
• Ability to create clarity, prioritization, and structure in fast-paced, ambiguous environments.
• Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDPs or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and BI tools.
• Deep experience translating full-funnel marketing data into insights across acquisition, paid media, SEO/GEO, attribution, and retention; B2C and B2B experience preferred.
• Experience implementing and improving marketing processes and technology across web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions.
• Experience with marketing web content management and landing pages, including personalization, testing, and optimization; enterprise Google Analytics experience preferred.
• Experience building or implementing AI enablement programs, including use-case prioritization, guardrails, tool and risk evaluation, and responsible adoption.
• Excellent communication, executive presence, and interpersonal skills.
• Customer- and partner-first mindset with a focus on outcomes, testing, learning, and scaling what works.
• Ability to travel up to 5 days per quarter for team gatherings and other events.

Compensation and Benefits

• National total target cash compensation, including base salary and bonus target: $195,864–$268,420 annually.
• Stock options, 12 paid holidays, flexible PTO, 401(k) with company match, health, dental, FSA, long-term disability insurance, and mental health and family planning resources.
• Remote-hybrid work from the Boston office, home, or a combination of both.