Director of Ad Platform Operations

Responsibilities

• Own Google Ad Manager (GAM) structure and hygiene, including canonical ad unit design, yield group logic, order and line-item standards, trafficking, QA, and launch workflows with clear SLAs and escalation paths.
• Serve as the senior escalation point for complex campaign delivery issues across direct, PMP, and PG deals, working with buyers, DSPs, SSPs, and internal teams.
• Monitor pacing, reconcile first-party and third-party reporting discrepancies, and flag under-delivery risks with recommended fixes.
• Partner with Sales and Account Management on pre-sale feasibility, targeting and tagging requirements, measurement questions, and programmatic deal setup.
• Build documentation and training that enable commercial teams to sell technical advertising products with less specialist support.
• Package inventory, configure always-on and custom PMP/PG deals, and onboard SSPs, demand sources, and measurement vendors.
• Scale premium programmatic demand without degrading user experience or operational quality.
• Identify the people, vendor partners, technology, and other resources required to scale ad operations, and drive prioritization across them.

Requirements

• 8+ years of experience in digital advertising, AdOps, or technical advertising solutions.
• Deep hands-on expertise with Google Ad Manager, trafficking, QA, troubleshooting, pacing, reporting, and campaign delivery across direct and programmatic channels.
• Experience working with buyers, DSPs, SSPs, or publisher-side programmatic teams to resolve technical campaign issues.
• Strong knowledge of programmatic buying, measurement, ad verification, targeting, deal types, and PMP/PG execution.
• Experience building or scaling operational systems, including SLA-based support workflows, escalation paths, QA processes, documentation, and ticket-based issue management.
• Experience partnering cross-functionally with Sales, Account Management, Product, Engineering, and Data.
• Sound judgment, strong communication skills, hands-on attention to detail, and strategic operating ability.

Nice-to-haves

• Experience helping a premium publisher or consumer app shift from open-auction programmatic toward a deal-led PMP/PG model.
• Experience with first-party data signaling, audience packaging, and other publisher inventory monetization approaches.
• Experience with video and mobile app ad products, including viewability, click tracking, measurement, and creative QA requirements.
• Experience managing globally distributed operations support, including offshore or external vendor partners.

Compensation and Benefits

• Base salary range: $196,000–$294,000 USD.
• Base salary is supplemented by equity compensation.
• Benefits support employees’ holistic well-being.