Director, Marketing Technology & Innovation

Responsibilities

Lead AI Solutions, Platforms, and Tools

• Own the AI roadmap and intake process for Marketing, Creative, and Communications.
• Drive production-grade AI solution development across organization-wide infrastructure, team-level products, and individual workflows, including adoption plans for every initiative.
• Lead the Platform & Tools team responsible for the marketing sites platform and the Marketing, Creative, and Communications tools ecosystem.
• Establish the operating model, culture, and prioritization framework across teams.
• Manage full-time technical talent and offshore agency engineering partnerships.

Own and Evolve the MarTech Stack

• Define the strategy, technical selection, and system integration of the marketing technology ecosystem, including CRM, MAP, CDP, DAM, social management, and campaign tooling.
• Lead system connectivity, API orchestration, platform uptime, and activation of data pipelines managed by Data Science teams.
• Oversee event tracking and media enablement infrastructure, including server-side tagging/GTM, CAPI, and conversion pixels.
• Assess and evolve the stack to ensure it remains integrated, scalable, and aligned with organizational growth.
• Manage vendor contracts, renewals, license optimization, and performance.
• Own the marketing technology budget and investment strategy using build-versus-buy-versus-expand evaluations.
• Partner with Legal and Security on data privacy, compliance, and tool governance.

Embed AI Across Marketing

• Integrate AI natively into CRM workflows, lifecycle automation, campaign optimization, and audience segmentation.
• Design and deploy agentic AI workforces for intake routing, brief generation, workflow orchestration, cross-functional coordination, and status tracking.
• Build production-grade AI solutions with defined owners, launch dates, and adoption plans.
• Maintain a centralized AI asset repository to prevent duplicated spending.
• Partner with Strategic Enablement on adoption and people development.

Executive Leadership

• Influence Marketing, Creative, and Communications leadership, Engineering, Finance, Legal, and IT.
• Represent the MarTech vision with vendors, agency partners, and technology platforms.
• Translate business goals into architecture decisions and communicate technical complexity to non-technical executives.

Requirements

• Minimum 10 years of technical leadership experience with Director-level scope building, configuring, and integrating enterprise MarTech systems.
• Bachelor's degree in Computer Science, Software Engineering, Information Technology, Computer Engineering, or a related field, or equivalent experience.
• Hands-on marketing experience supporting brand, performance, lifecycle, and communications organizations.
• Hands-on AI implementation experience integrating AI and LLMs, including OpenAI, Gemini, and Anthropic, directly into marketing stacks.
• Experience integrating AI into CRM automation, lifecycle triggers, predictive segmentation, and campaign optimization.
• Experience designing and deploying multi-agent AI systems that automate operational processes.
• Strong background in API integrations, web platform architecture, server-side tracking, CMS ecosystems, and modern delivery practices.
• Experience with CI/CD, agile execution, and sprint-based delivery.
• Full-stack MarTech fluency across CRM, CDP, MAP, DAM, social management, and integration layers.
• Experience partnering with Data Science and Engineering teams to activate data models in marketing platforms.
• Player-coach leadership style with experience developing people and building learning cultures.
• Strong executive communication and vendor evaluation skills.
• Recognized external perspective on MarTech and AI.

Compensation and Benefits

• This position is not eligible for relocation assistance.
• Pinterest's working model is described through its PinFlex program.