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RulaRula

Director of Revenue Strategy & Planning

Leads revenue strategy and planning for a core B2B business unit, owning go-to-market plans, forecasting, funnel performance, and executive decision support. Requires 10+ years across revenue functions, B2B or B2B2C experience, and people management expertise.

About the job

Responsibilities

  • Own the operating model and growth plan for a core B2B business unit.
  • Build targets, quotas, territories, coverage models, capacity plans, and return-on-effort models.
  • Define the sales funnel and turn performance data into recommendations on where to focus.
  • Sharpen the ideal customer profile and improve unit economics as the business scales.
  • Build and maintain forecasting models, analyze funnel dynamics, and lead or co-lead pipeline reviews.
  • Create executive-ready narratives and presentations that explain trade-offs to non-technical audiences.
  • Partner cross-functionally with Sales, Marketing, Finance, and Product to make and implement go-to-market decisions.
  • Manage and develop team members.

Requirements

  • 10+ years of experience across revenue functions, including at least 5 years in Sales Operations, Revenue Operations, Strategy, or related go-to-market roles in B2B or B2B2C businesses.
  • 3+ years of people management experience.
  • Experience building and owning go-to-market plans for SMB and Mid-Market sales teams.
  • Strong analytical skills, including deriving insights from raw data and building and maintaining forecasting models.
  • Understanding of sales funnel dynamics and experience leading or co-leading pipeline reviews.
  • Excellent written and verbal communication skills.
  • Experience translating trade-offs for non-technical audiences.
  • Experience working cross-functionally with Sales, Marketing, Finance, and Product.

Nice-to-haves

  • Experience with B2B healthcare go-to-market motions.
  • Experience in a multi-channel go-to-market environment, including inbound, outbound, partner, or alliance channels.
  • Experience in a startup or high-growth, agile environment.
  • Expertise with Salesforce or an equivalent CRM.
  • Familiarity with BI tools such as Looker, Tableau, Hex, or Power BI.
  • Experience supporting or running ideal customer profile tests and translating results into coverage or playbook changes.

Compensation and Benefits

  • Salary range: $189,000–$220,448 annually.
  • Remote work environment for employees based in the United States; currently not hiring in Hawaii.
  • Medical, dental, vision, life, disability, and FSA/HSA benefits.
  • 401(k) plan access.
  • Paid time off and two company-wide shutdown weeks annually for most employees.
  • Paid parental leave.
  • Employee Assistance Program.
  • Quarterly department stipend.
  • Community and employee resource groups.
  • Home office stipend and $50 monthly internet or cellphone stipend.
  • $50 monthly wellness stipend.

Skills

Revenue Operations, Sales Operations, Go-to-Market Strategy, Forecasting, Sales Funnel Analysis, Pipeline Management, Quota Planning, Territory Planning, Capacity Planning, Salesforce, Looker, Tableau, Power BI, People Management

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