Senior Manager, Content & Search Marketing
Leads a content and search marketing team responsible for SEO, AI answer engine visibility, differentiated content, distribution, and measurable demand impact. Requires 8+ years of relevant experience, team leadership, strong editorial judgment, and data- and AI-driven marketing expertise.
About the job
Responsibilities
- Lead a team of content marketers, copywriters, and SEO specialists.
- Own search strategy across traditional search engine optimization (SEO) and AI answer engine optimization (AEO).
- Create, maintain, and optimize AI workflows for content research, production, and measurement.
- Define voice, tone, and editorial standards centered on original perspectives, subject-matter expertise, research, and data.
- Own content across the customer journey, including campaign creative, thought leadership, articles, product pages, solution pages, and paid landing pages.
- Audit, refresh, retire, and rebuild published content based on its potential to perform.
- Measure visibility across search and AI answer engines, using performance and demand data to prioritize work.
- Oversee content distribution across web, social, paid advertising, creative campaigns, and external platforms.
- Monitor changes in search and answer engines, including how they select and cite sources.
Requirements
- 8+ years of experience in content marketing, search marketing, copywriting, creative strategy, or a combination, including team leadership.
- Exceptional storytelling and editorial skills.
- Understanding of how Google and large language models such as ChatGPT find, evaluate, and cite sources.
- Data-driven approach to content prioritization, messaging, and business-impact reporting, including down-funnel results.
- Experience building AI workflows that increase team effectiveness while maintaining quality.
- Strong initiative, judgment, accountability, and recommendation skills.
- Strong leadership skills, including experience managing direct reports and supporting team growth.
- Ability to articulate a vision and gain alignment from peers, leadership, and external partners.
- Strong project management and organizational skills, with experience executing content programs at scale.
Nice to Have
- Experience in B2B, SaaS, or technology.
- Experience in B2C or direct-to-consumer marketing.
Compensation & Benefits
- Fully remote-first work with flexible work arrangements.
- Comprehensive health and wellness benefits, including retirement savings programs.
- Eligibility for two bonus plans.
- Generous time off.
- Medical and dental benefits based on country of location.
- New-hire equipment allowance and monthly flex allowance.
- Career growth and internal mobility opportunities.
- Employee-driven diversity, equity, and inclusion programs.
Skills
Content Marketing, Search Engine Optimization, Answer Engine Optimization, Artificial Intelligence, Google, ChatGPT, Copywriting, Creative Strategy, Storytelling, Editorial Standards, Content Distribution, Data Analysis, Project Management, B2B SaaS
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