Principal Product Marketing Manager
Own platform narrative, positioning, messaging, and launches for ZoomInfo's AI-powered GTM Intelligence Platform. Build AI-powered systems and workflows to scale high-quality product marketing across PMs and GTM teams. Requires 7-10+ years B2B SaaS product marketing experience with complex technical products.
About the job
Platform Narrative & Product Marketing
Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for our highest-priority platform initiatives. Develop positioning, messaging, launch strategy, and the core assets that support every launch.
Product Marketing Systems
Build the systems that make great product marketing repeatable and scalable. Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets. Partner with Product Operations and Engineering to evolve these systems as our products and organization grow.
Executive Storytelling
Partner with Product Leadership on messaging for major launches, executive presentations, customer events, analyst engagements, and other strategic initiatives. Turn complex platform capabilities into stories that resonate with customers, executives, and the broader market. Serve as one of the public voices of ZoomInfo's platform by creating engaging launch videos, feature walkthroughs, and product explainers that help customers quickly understand new capabilities.
Cross-Functional Partnership
Work closely with Product, Marketing, Sales, Enablement, Customer Success, and Analytics throughout the product lifecycle. Provide the positioning, messaging, and launch guidance that informs go-to-market planning while enabling partner teams to execute successfully.
Requirements
- 7–10+ years of product marketing experience in B2B SaaS, with experience marketing platform, infrastructure, AI, or other technically complex software products.
- Bachelor’s degree or above in Marketing, Business, or related field (preferred, not required).
- Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products.
- Strong understanding of AI, modern GTM technology, and SaaS, with demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done.
- Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing.
- Exceptional storytelling and communication skills, with the ability to simplify complex technical concepts into compelling customer narratives.
- Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations.
- A builder's mindset, i.e., comfortable operating in ambiguity, creating new approaches, and improving how teams work.
- Curiosity, sound judgment, and a bias toward experimentation, with a passion for continuous learning and improvement.
Skills
Product Marketing, Positioning, Messaging, Go-to-Market Strategy, AI, SaaS, Gtm Technology, Storytelling, Executive Presentations, Frameworks, Workflows
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