Linear/Streaming Lead
Leads national and streaming TV strategy for Kalshi's prediction markets, owning media buying, campaign optimization, vendor negotiations, and performance analysis across linear TV and CTV/OTT to drive customer acquisition. Requires 5-10+ years TV/media buying experience, media math expertise, and bachelor's degree.
About the job
Key Responsibilities
Media Strategy & Buying
- Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
- Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Market & Audience Analysis
- Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
- Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
Campaign Execution & Optimization
- Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
- Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Vendor & Network Relationships
- Build and maintain strong relationships with networks, stations, DSPs, and media partners
- Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Cross-Functional Collaboration
- Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
- Work with analytics teams to interpret results and translate insights into actionable next-steps
Performance Reporting & Insights
- Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
- Translate campaign performance into clear insights for senior leadership
Budget Management
- Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
- Ensure campaigns deliver within budget while meeting efficiency targets
Testing & Innovation
- Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
- Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts
Qualifications
- 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
- Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
- Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
- Established relationships with networks, stations, and media vendors a strong plus
- Proven experience optimizing campaigns based on data and measurable KPIs
- Excellent negotiation skills, analytical thinking, and attention to detail
- Ability to thrive in a fast-paced, experimentation-heavy environment
- Bachelor’s degree required; relevant marketing, advertising, or communications background preferred
Compensation
- Salary Range: $170,000 to $250,000 plus equity
Skills
Linear Tv, Ctv, Ott, Media Buying, Tv Measurement, Mmm, Mta, Incrementality, Audience Analysis, Reach/Frequency, Negotiation, Dsp, Media Math, Attribution, Roas
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