Senior Product Marketing Manager
Senior Product Marketing Manager driving awareness, adoption, and growth for Socure's document verification solutions through positioning, GTM strategies, market research, sales enablement, and customer content. Requires 5+ years product marketing experience, preferably in identity/RegTech/document verification.
About the job
Responsibilities
- Develop product positioning, messaging, and value propositions that differentiate Socure's document verification products in the market.
- Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
- Conduct market, competitor, and customer research to inform product marketing strategies and content.
- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to document verification solutions.
- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
- Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting document verification product impact.
- Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in document verification or regulatory technology.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and market trends.
- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
- Deep understanding of product marketing, go-to-market strategies, and sales enablement.
- Collaboration and relationship-building skills across cross-functional teams.
- Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
- Experience within the document verification, identity, or RegTech space helping bring products to market is required.
Nice-to-Haves
- Experience in identity or RegTech space.
Skills
Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Sales Enablement, Messaging And Positioning, Content Creation, Performance Analytics, Document Verification, Regtech
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