Founding Product Marketer

What You Will Do

Own Product Marketing End-to-End

• Develop and evolve positioning, messaging, and narrative
• Maintain a crisp understanding of who we serve, why we win, and where we fit in the market

Lead Launches and Announcements

• Plan launch strategy and timelines
• Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
• Partner with Product and Engineering to translate features into customer value

Drive Adoption with Customer Success

• Define adoption goals and success metrics for new features
• Create enablement and customer-facing materials that support rollout
• Capture and distribute learnings from the field

Collect Use Cases and Voice of the Customer

• Run customer interviews and synthesize insights
• Build a use-case library, case studies, and reference stories
• Turn insights into product feedback and roadmap inputs

Support Sales with Practical Enablement

• Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
• Build objection-handling and FAQ resources grounded in real customer conversations
• Partner on sales motions, messaging tests, and pipeline influence

Use AI to Move Faster and Create Better Work

• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
• Improve team workflows with repeatable prompts and lightweight automation

What We Are Looking For

• 5+ years in product marketing, B2B SaaS strongly preferred
• Experience owning messaging and launches for products with both technical and non-technical users
• Strong writing and storytelling across formats: web, email, decks, in-app
• Ability to translate customer needs into crisp product value and vice versa
• Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
• Strong project management; able to ship independently
• Data-informed: you define success metrics and learn from outcomes

Nice to Have

• First or early PMM hire experience
• Building customer evidence: case studies, references, ROI stories
• Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas
• Competitive positioning and category creation experience

What Success Looks Like in Your First 90 Days

• A clear messaging framework the whole company uses
• A repeatable launch process with templates and timelines
• Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative
• A customer insights cadence with a lightweight use-case and quote repository
• A strong cross-functional rhythm with Product and Customer Success

Compensation

• Base salary starting at $130k plus benefits, generous equity plan and PTO policy