Performance Marketing Manager, Paid Social
Own and scale paid social campaigns across LinkedIn, Meta, and emerging platforms to drive pipeline and revenue for a B2B AI company targeting enterprise legal buyers. Requires 5-7+ years B2B SaaS paid social experience and strong analytical skills.
About the job
What You'll Do
Own and Scale Paid Social Growth
- Own end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targets.
- Build full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiences.
- Develop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilities.
Drive Experimentation and Performance
- Design and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunities.
- Continuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiency.
- Establish testing frameworks and best practices that improve campaign performance over time.
Partner Across the Business
- Collaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messaging.
- Partner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assets.
- Work closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reporting.
What You Have
- 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation.
- Deep expertise across LinkedIn, Meta, and YouTube advertising platforms.
- Proven success scaling paid social programs while improving efficiency and business outcomes.
- Strong analytical capabilities with experience using performance data to drive strategic decisions.
- Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles.
- Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
- Ability to operate both strategically and tactically—you can define the roadmap and execute the details.
- Excellent communication skills and experience collaborating across marketing, operations, and sales teams.
Preferred Qualifications
- Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies.
- Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels.
- Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles.
Compensation
$136,000 - $204,000 USD
Skills
Linkedin Ads, Meta Ads, Youtube Ads, Paid Social, B2B Saas Marketing, Account-Based Marketing, Lookalike Modeling, Attribution & Measurement, Crm Integration, A/B Testing
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