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IntercomIntercomSan Francisco, CA

Principal Product Marketing Manager

Lead positioning, messaging, and GTM for complex AI products, partnering with product, engineering, and sales. Translate technical AI into customer stories, create enablement assets, and drive launches in a fast-paced startup environment.

200k – 240k/yr
HybridProduct Marketing

About the role

Responsibilities

  • Lead positioning and messaging for major product areas, from first principles through market-ready narratives
  • Partner daily with Product and Engineering to translate complex AI technology into simple stories customers understand
  • Build crisp, high-impact enablement that sales actually uses: pitch decks, demos, battlecards, talk tracks
  • Be deeply customer obsessed. Listen to calls, study patterns, and turn raw customer signals into clear insights that shape what we say
  • Create high-quality PMM assets yourself: pages, scripts, briefs, internal narratives, videos
  • Drive cross-functional alignment on what we’re saying, why, and how it shows up everywhere
  • Lead launches and go-to-market moments, working with full-stack marketers, content, and DG teams
  • Raise the bar on PMM craft by modeling strong writing, clarity, taste, and technical understanding

Requirements

  • Deep experience in B2B product marketing and a track record of shaping how complex products are understood in the market
  • Ability to research patterns, synthesize insights, and frame a narrative that cuts through noise
  • Great writing and communication skills
  • Comfort working directly with execs and product leaders
  • Strong judgment and the ability to work independently on large, high-stakes initiatives
  • A genuine interest in AI technology and a willingness to get hands-on with the product
  • Taste. You know what good looks like and you can explain why

Experience Required:

  • Proven experience owning major PMM work end to end for complex products
  • Already working in the “new way” of marketing: fast, creative, non-cookie-cutter
  • Background in fast-growing startups or high-velocity environments

Skills:

  • Communication (Especially Writing)
  • Creativity
  • Critical Thinking
  • Research
  • Collaboration
  • Relationship Building
  • Analysis

Compensation

Base salary range for San Francisco Bay Area: $200,000 - $240,000. Actual base pay depends on education, skills, experience, location. Eligible for corporate bonus, sales incentive, RSUs, and full benefits package.

Skills

Ai TechnologyProduct MarketingPositioningMessagingSales EnablementPitch DecksBattlecardsCustomer ResearchWritingCommunicationResearchCritical ThinkingCollaborationAnalysis
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