Senior Product Marketing Manager

What You’ll Do

• Lead Product Marketing for our Launches
  Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.

• Shape Messaging & Positioning
  Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.

• Create Sales & Growth Enablement
  Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.

• Lead Competitive and Market Insights
  Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.

• Co-market with our Partner ecosystem
  Leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives.

• Analyze & Learn
  Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.

You'll be a Good Fit if you:

• Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
• Love building from scratch — frameworks, processes, teams, and strategy
• Excellent written communication and storytelling skills, with the ability to simplify complexity
• Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
• Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
• Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
• Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
• Experience with sales enablement and competitive positioning for technical audiences
• A collaborative, low-ego approach and willingness to dig into the details

Bonus Points:

• Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams
• Experience with Partner/Ecosystem Marketing
• Experience at a startup or high-growth environment where speed and adaptability matter
• Understanding of AI and machine learning technologies
• A track record of successful launches for developer-facing products