Senior Product Marketing Manager
Lead product marketing for Replit Agent, shaping developer-focused messaging, enabling sales and partners, driving launches, competitive analysis, and gathering market insights. Requires 8+ years experience with strong storytelling and cross-functional collaboration in fast-paced tech environments.
About the job
What You’ll Do
-
Lead Product Marketing for our Launches
Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated. -
Shape Messaging & Positioning
Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels. -
Create Sales & Growth Enablement
Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently. -
Lead Competitive and Market Insights
Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out. -
Co-market with our Partner ecosystem
Leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives. -
Analyze & Learn
Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.
You'll be a Good Fit if you:
- Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
- Love building from scratch — frameworks, processes, teams, and strategy
- Excellent written communication and storytelling skills, with the ability to simplify complexity
- Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
- Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
- Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
- Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
- Experience with sales enablement and competitive positioning for technical audiences
- A collaborative, low-ego approach and willingness to dig into the details
Bonus Points:
- Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams
- Experience with Partner/Ecosystem Marketing
- Experience at a startup or high-growth environment where speed and adaptability matter
- Understanding of AI and machine learning technologies
- A track record of successful launches for developer-facing products
Skills
Product Marketing, Messaging, Positioning, Sales Enablement, Competitive Intelligence, Partner Marketing, AI, Machine Learning, Launch Management, Project Management
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