Sr. Product Marketing Manager, Sigma Apps
Develop and execute go-to-market strategy and messaging for Sigma Apps, translating complex capabilities into narratives for both technical and business buyers while creating sales enablement materials. Requires 3+ years of B2B enterprise product marketing experience.
About the job
What you'll do
- Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents.
- Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales.
- Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap, bringing market, customer, and competitive insights.
- Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
- Build and maintain sales enablement content including solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks.
- Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
- Write and contribute to thought leadership content, blog posts, and customer-facing collateral.
- Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.
What we're looking for
- 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.
- Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.
- Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.
- Strong skills in creating sales enablement content that reflects real buyer conversations.
- Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.
- A data-driven mindset using win/loss data, pipeline metrics, and customer feedback to continuously improve work.
- Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.
- Comfort operating in a fast-paced, high-growth startup environment.
Compensation & Benefits
- Base salary range: $160k - $185k annually.
- Eligible for stock options and comprehensive benefits package.
- Equity, generous health benefits, flexible time off, paid bonding time, 401k, commuter and FSA benefits, lunch program.
Skills
Product Marketing, B2B Enterprise Software, Positioning & Messaging, Sales Enablement, Competitive Analysis, Win/Loss Analysis, Customer Interviews, Thought Leadership, Case Studies, No-Code/Low-Code, Embedded Analytics, Enterprise Application Development
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