Growth engineer building full-funnel product surfaces and applied AI systems to drive activation, conversion, retention, and habit formation for Perplexity's AI products. Requires 2+ years full-stack experience with Next.js, React, TypeScript, Python, SQL, and experimentation platforms.
220k – 405k
On-site2+ YOEGTM Engineering
About the role
What you'll do
Design, build, and own growth surfaces across the full funnel — activation, onboarding, SEO, lifecycle, conversion, retention, and paid upgrade moments — for Computer and every Perplexity product.
Lead experiments end-to-end, from hypothesis and instrumentation through implementation, analysis, and rollout, shipping many in parallel and learning quickly from each.
Build applied AI systems that power growth: classifiers for high-intent segments, personalization for value discovery, and AI-driven onboarding and recommendation surfaces.
Launch vertical-specific experiences (e.g., students, enterprise organizations) that connect new AI capabilities to measurable adoption and revenue outcomes.
Hill-climb on the metrics that matter: activation rate, paid conversion, retention, and habit formation, instrumented with clean data and trustworthy experiment readouts.
Partner closely with Product, Design, Data Science, Monetization, Marketing, and Applied AI to translate behavioral signals and model outputs into durable product surfaces.
Qualifications
2+ years of professional software engineering experience (we're open to strong junior and mid-level candidates with a track record of shipping).
Full-stack engineering skills, with comfort across a modern web stack (we use Next.js, React, TypeScript on the frontend and Python on the backend).
Strong execution: you ship many experiments and product improvements in parallel and drive them to a clear outcome.
Familiarity with A/B testing and experimentation platforms (Eppo, Statsig, Optimizely, or in-house equivalents).
Comfort with SQL and data-informed decision-making — you can pull, segment, and interpret your own funnel data.
Strong product judgment; you translate user behavior and growth opportunities into simple, effective technical solutions.
Self-motivated with strong ownership instincts; you propose experiments, ship features ahead of schedule, and drive improvements without asking for permission.
Genuine interest and adoption of AI products and willingness to learn quickly.
Nice to have
Direct experience on a growth, activation, conversion, retention, or lifecycle team at a consumer or PLG/self-serve SaaS company.
Experience training and productionizing ML models (classifiers, ranking, personalization) and connecting them to product surfaces.
Experience with SEO, lifecycle marketing tooling, or paid acquisition surfaces.
Familiarity with subscription and/or usage based billing products, paywalls, or paid upgrade experimentation.
Experience shipping for both consumer and enterprise audiences.
Time spent at a fast-growing startup or on a high-ownership engineering team.
Familiarity with mobile development - Swift/Objective-C/Kotlin/Java, in-app payments, mobile release cycles, Apple App Store and/or Google Play Store guidelines, and rollout monitoring.
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