Sales Development Leader, APJ
Leads and scales Cursor’s APJ Sales Development organization from Singapore, hiring and coaching Account Associates while driving signal-based outbound pipeline generation. Requires 5+ years of SaaS sales experience, frontline SDR leadership, strong operational discipline, and cross-functional GTM collaboration.
About the job
Responsibilities
- Hire, onboard, coach, and develop a high-performing team of Account Associates supporting the APJ business.
- Lead day-to-day execution against pipeline generation goals, activity metrics, and conversion targets.
- Partner with Growth, RevOps, Marketing, and Sales on signal-based outbound programs using product usage, PLG insights, events, and other buying signals.
- Define and refine regional sales development playbooks combining automation with personalized customer engagement.
- Coach Account Associates on prospecting, discovery, qualification, messaging, and customer engagement.
- Establish an operating cadence through pipeline reviews, one-on-ones, performance coaching, team meetings, and career development.
- Monitor team performance and use data to improve productivity, conversion rates, and execution.
- Collaborate with Commercial and Enterprise Sales leaders to ensure high-quality pipeline generation and effective opportunity handoffs.
- Foster curiosity, experimentation, accountability, and continuous learning.
- Develop sales talent through clear career pathways into Account Executive and other GTM roles.
Requirements
- 5+ years of SaaS sales experience, including experience leading frontline Sales Development or SDR teams.
- Proven success hiring, coaching, and developing SDRs or Account Associates in a fast-paced technology company.
- Experience building predictable outbound pipeline through prospecting, automation, and data-driven experimentation.
- Strong operational discipline with experience managing performance through metrics, coaching, and structured operating cadences.
- Experience partnering with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion.
- Passion for coaching and developing early-career sales talent.
- Curiosity about AI, developer tools, or technical products, with the ability to engage technical buyers effectively.
- Comfort working in a high-growth, fast-changing environment.
- Excellent communication, coaching, and leadership skills with a collaborative, builder’s mindset.
Nice to Have
- Experience with AI products, growth automation platforms, PLG motions, or developer-focused technology.
Skills
SaaS Sales, Sales Development, Sdr Coaching, Outbound Prospecting, Pipeline Generation, Sales Automation, Sales Metrics, Product-Led Growth, Revops, Marketing, Ai Products, Developer Tools, Account Executive Development
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