Senior Product Marketing Manager - New Products

Responsibilities

• Shape product strategy early using customer, market, competitive, and performance evidence.
• Define the ideal customer profile, buyers, users, jobs to be done, workflows, alternatives, and switching or expansion drivers.
• Own product positioning, messaging, claims, proof, and competitive narratives.
• Design zero-to-one go-to-market strategies covering audience, channels, pricing and packaging inputs, sales and self-serve motions, launch sequencing, and adoption.
• Lead launches across Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners.
• Build commercialization programs, enablement, proof, and feedback loops that drive pipeline, activation, retained usage, expansion, and revenue.
• Work deeply with Product and Engineering to understand architecture, data, constraints, and trust models.
• Build customer relationships, conduct structured discovery, capture objections and product gaps, and inform product and go-to-market decisions.
• Own leading and lagging business metrics, including activation, adoption, retention, pipeline, conversion, revenue, and product usage.
• Develop customer evidence, use cases, benchmarks, and competitive intelligence.
• Use AI for research, synthesis, analysis, content development, and repeatable workflows.
• Create a repeatable new-products playbook from customer signal through product-market clarity, launch, commercialization, and scaled growth.

Requirements

• 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led go-to-market function.
• Significant ownership of a product or business outcome.
• Demonstrated zero-to-one experience with a new product, category, platform, or business line, from customer discovery through launch and adoption.
• Experience influencing product strategy with customer, market, competitive, and performance evidence.
• Strong customer discovery and market-signal judgment.
• Technical and operational fluency, with the ability to work credibly with Product and Engineering.
• Exceptional written and verbal communication.
• Strong data literacy and ability to turn metrics into decisions.
• Ability to lead senior cross-functional partners without formal authority.
• High agency and comfort with ambiguity.
• Fluency with AI tools for research, analysis, writing, and operating workflows.

Nice to Have

• Experience in fintech, payments, accounts receivable, accounting, developer tools, data infrastructure, AI, or another technical, workflow-heavy category.
• Experience taking a product from incubation through product-market fit and scaled commercialization.
• Experience with both product-led and sales-led growth motions.
• Experience contributing to pricing and packaging decisions.
• Experience as an early or founding product marketing manager, product manager, founder, or operator.

Compensation and Benefits

• Annual salary range: $156,000–$210,000.
• Flexible PTO.
• Home-office equipment ordering.
• Health and wellness stipend.
• Intra-office travel budget.
• Weekly coffee stipend.
• Medical, dental, and vision insurance coverage for employees in the United States, with partial dependent coverage.
• One Medical annual membership.
• 401(k) with employer match while employed by Ramp.
• Fertility HRA of up to $10,000 per year.
• Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only, at 100% pay.
• Pet insurance.
• In-office lunch, snacks, drinks, and other perks.
• Relocation support to NYC or SF as needed.