Director of Partnerships
Owns key partnerships with TikTok ecosystem, top strategic accounts, and agencies to drive certifications, renewals, expansions, and co-marketing. Requires 5-8+ years in SaaS/commerce BD with proven executive relationship management and deal-closing track record.
About the job
Key Responsibilities
TikTok Ecosystem Partnerships
- Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
- Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
- Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
- Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
- Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM
Strategic Account Management
- Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
- Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
- Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
- Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
- Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership
Agency & TSP Partnerships
- Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
- Run a referral motion that turns agency partners into a consistent source of net new brand pipeline
- Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps
- Activate dormant agency relationships and identify new TSPs to onboard
Cross-Functional Leadership
- Partner with Sales on enterprise pipeline and deal strategy
- Partner with Reacher Plus delivery on strategic account health and executive relationships
- Partner with Product on platform-level requests from TikTok and top accounts
- Report partnership pipeline, account health, and ecosystem signals to the founders weekly
Ideal Candidate Profile
Required
- 5–8+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform
- Track record managing 20+ strategic accounts simultaneously with executive-level relationships
- Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships
- Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting
- Comfortable in a fast-moving startup environment with no existing playbook
- Strong execution capability (not strategy-only)
Preferred
- Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)
- Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space
- Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)
- Working knowledge of the creator economy, affiliate marketing, or social commerce business models
Skills
Partnership Management, Business Development, Strategic Account Management, Co-Marketing, Co-Sell, Tiktok Shop, Tsp Certification, QBRs, Sales Enablement, Creator Economy, Affiliate Marketing, Social Commerce, Saas Partnerships, Executive Relationships, Pipeline Management
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