Growth Marketing Lead, SEM
Lead global Host SEM strategy and execution for Airbnb to drive efficient host acquisition and supply growth. Own large-scale paid search investments, experimentation, cross-functional partnerships, and data-driven optimization across major platforms.
About the job
Responsibilities
- Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth.
- Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.
- Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.
- Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
- Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.
- Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations.
- Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.
Requirements
- 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus.
- Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.
- Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.
- Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes.
- Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.
- Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.
- Proficiency in SQL and Excel.
- Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar).
- Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience.
Nice-to-Haves
- B2B or two-sided marketplace experience.
Skills
Sem, SQL, Excel, Google Ads, Bing Ads, AI Tools, Attribution, Feed Management, Experimentation, Bidding Strategies
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