Skip to content
AirbnbAirbnbUnited States

Growth Marketing Lead, SEM

Lead global Host SEM strategy and execution for Airbnb to drive efficient host acquisition and supply growth. Own large-scale paid search investments, experimentation, cross-functional partnerships, and data-driven optimization across major platforms.

160k – 200k/yr
Remote10+ YOEGrowth Marketing

About the role

Responsibilities

  • Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth.
  • Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.
  • Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.
  • Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
  • Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.
  • Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations.
  • Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.

Requirements

  • 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus.
  • Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.
  • Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.
  • Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes.
  • Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.
  • Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.
  • Proficiency in SQL and Excel.
  • Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar).
  • Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience.

Nice-to-Haves

  • B2B or two-sided marketplace experience.

Skills

semSQLExcelGoogle Adsbing adsAI ToolsAttributionfeed managementExperimentationbidding strategies

Similar roles

Growth Marketing jobs
Crusoe

Senior Digital Marketing Manager

CrusoeSan Francisco, CA

Senior Digital Marketing Manager owning strategy and execution of paid media, email, webinars, PLG, and ABM campaigns to drive lead generation, pipeline, and brand awareness at an AI infrastructure company. Requires 7+ years B2B digital marketing experience with deep expertise in Google/LinkedIn/Meta ads, Marketo, Salesforce, and analytics.

160k – 190k/yr
On-site7+ YOEGrowth Marketing
Broccoli AI

Growth Marketing Lead

Broccoli AISan Francisco, CA

Owns end-to-end growth including lifecycle marketing, performance channels (paid search/social), SEO/AEO, website optimization, and analytics infrastructure. Requires 6-8+ years in growth/performance marketing with strong analytics and experimentation skills.

160k – 200k/yr
On-site6+ YOEGrowth Marketing
Mercor

Senior Growth Lead

MercorSan Francisco, CA +1

Leads expert sourcing pods end-to-end, managing capacity, optimizing channels, and driving talent pipelines to support revenue growth. Requires 3-5 years in GTM/outbound sales with strong data-driven judgment and tool proficiency like LinkedIn Recruiter.

160k – 180k/yr
On-site3+ YOEGrowth Marketing
Postman

SEO Manager

PostmanNew York, NY +1

Drives pipeline growth through SEO and AEO strategies, aligning organic search with PLG/SLG revenue goals. Owns technical SEO, content orchestration, and performance tracking for B2B SaaS, requiring 6-10+ years experience in revenue-focused organic growth.

162k – 180k/yr
On-site6+ YOEGrowth Marketing
Earnin

Sr. Growth Marketing Manager, Paid Social

EarninMountain View, CA

Leads paid social campaigns on Meta, TikTok, Reddit, Snap, and programmatic channels to drive user acquisition. Owns experimentation, optimization, mobile attribution, incrementality testing, and AI workflows. Requires 4+ years growth marketing experience.

163k – 199k/yr
Hybrid4+ YOEGrowth Marketing