Senior Partner Marketing Manager
Senior Partner Marketing Manager responsible for developing joint marketing strategies and executing co-marketing campaigns with ecosystem partners to drive product sign-ups, pipeline, and revenue growth at Checkr. Requires 6+ years partner marketing experience in B2B SaaS, strong cross-functional collaboration, and hands-on GTM tool proficiency.
About the job
What you’ll do
Strategy
- Create strategies to fuel growth across the partner ecosystem, inform partner prioritization and develop joint marketing plans to drive product sign-ups and revenue
Execution
- Own campaign execution together with partners (i.e. email, webinars, events, in-product activations, paid social, etc.) and identify the budget and resources required
Messaging
- Craft compelling copy used in co-marketing programs in collaboration with partners, product marketing and content team
Innovation
- Identify and pilot new initiatives with partners using marketing development funds to maximize pipeline and revenue
Stakeholders
- Develop and maintain strong relationships with partners and collaborate closely with internal teams to integrate partners into the Go-To-Market strategy and campaigns
Analytics
- Measure performance and conduct analysis to assess and communicate the performance of co-marketing activities, identifying areas for improvement
What you bring
- 6+ years of experience in partner marketing in the B2B SaaS space, preferably focused on SMB and Mid-Market segments
- Proven track record of creating and executing successful partner marketing programs and building win-win relationships with partners
- Strong organizational and strategic thinking skills, the ability to work independently, and the capacity to effectively manage multiple projects
- Courage to take the initiative, pilot and evaluate new program types
- Deep understanding of the customer journey through and with a partners
- Experience in leveraging AI to optimize partner programs and strategy
- Cross-functional leadership and experience driving alignment across different teams
- Hands-on experience with GTM & digital marketing tools, such as Salesforce, Marketo, Google Analytics, Looker
- An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
What We Offer
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation, and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
Skills
Partner Marketing, B2B SaaS, Demand Generation, Product Marketing, Salesforce, Marketo, Google Analytics, Looker, Gtm Tools, Ai For Marketing
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