ABM Lead

What you'll do

• Build the ABM strategy. Design and run industry-specific programs that systematically identify and engage high-fit target accounts across key verticals.
• Own targeting and data. Develop the process for identifying accounts — firmographic, behavioral, and trigger-based signals that indicate insurance need.
• Run multi-channel campaigns. Orchestrate outreach across email, paid, content, and direct channels to reach accounts at the right moment with the right message.
• Partner with sales. Work hand-in-hand with producers and SDRs to align targeting, sequencing, and messaging — and keep account intelligence flowing both ways.
• Develop vertical playbooks. Build industry-specific campaign frameworks that scale and adapt as Harper expands into new verticals.
• Measure and iterate. Track performance against pipeline and revenue outcomes — not just engagement metrics.

Requirements

• 5+ years of ABM, demand generation, or B2B marketing experience, with direct ownership of pipeline outcomes
• Hands-on experience running ABM campaigns across at least two channels (paid, email, direct mail, events, or comparable)
• Proven ability to build target account lists and segment them by industry, trigger, or buying stage
• Experience collaborating directly with a sales or producer team on account strategy and outreach sequencing
• Strong analytical skills — able to evaluate ABM performance at the account and cohort level and make data-informed decisions
• Excellent project management skills — able to run multiple vertical programs simultaneously

Nice to have

• Experience in commercial insurance, benefits, or another industry with complex, trigger-driven buying behavior
• Familiarity with intent data platforms (6sense, Bombora, Demandbase, or comparable)
• Background building ABM programs targeting SMB owners or founders
• Experience developing vertical-specific messaging frameworks or personas
• Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, or comparable)