Sr. Manager, CRM & Lifecycle Marketing

What You’ll Do

• Build and manage CRM journeys: Develop and maintain a high-volume portfolio of automated campaigns in Customer.io (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention.
• Manage data flow and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale.
• Design scalable campaign architecture: Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA.
• Lead testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights.
• Support co-branded initiatives: Execute marketing programs with payer and provider partners, maintaining strong collaboration and brand integrity across all audiences.
• Establish operational excellence: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment.
• Collaborate cross-functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution.
• Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive timely, supportive information.

What You Bring

• 6+ years of experience in CRM or lifecycle marketing, with a strong focus on marketing automation and data-driven campaign management.
• Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms.
• Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines.
• Comfort collaborating closely with engineering and data partners to solve technical challenges.
• Experience managing complex, multi-channel programs with high attention to detail and documentation.
• Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools).

What leads to success

• Experience in lifestyle marketing and healthcare. Demonstrated ability to develop impactful campaigns that engage patients and providers.
• Adept project manager; stay organized as priorities change.
• Bachelor’s degree in a related field.
• Experience with scaling businesses, fast-paced environments, and startups.
• Highly analytical; able to dive into member demographics and provider referral pathways to drive enrollment and translate insights into actionable marketing plans.