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OpenAIOpenAI

APAC Sales Development Leader

Leads the buildout and operation of OpenAI’s APAC enterprise Sales Development organization, driving regional pipeline generation, localized SDR motions, and cross-functional go-to-market execution. The role requires 10+ years of enterprise sales or GTM leadership experience and a strong record scaling distributed teams.

About the job

Responsibilities

  • Build and scale OpenAI’s APAC Sales Development organization, including hiring strategy, organizational design, enablement, and performance management.
  • Lead and develop frontline SDR managers and SDR teams across key APAC markets.
  • Own the regional enterprise pipeline-generation strategy and ensure consistent, high-quality opportunity creation.
  • Translate product usage, pilots, developer engagement, and inbound interest into qualified enterprise opportunities.
  • Develop localized and vertical-specific SDR motions tailored to APAC markets and buying environments.
  • Partner with Sales, Marketing, Field Engineering, Partnerships, and Strategy & Operations to drive a coordinated regional go-to-market motion.
  • Establish scalable outbound, inbound, account-based marketing, partner-led, and product-led pipeline-generation playbooks.
  • Build a data-driven operating cadence focused on pipeline quality, conversion, velocity, and long-term revenue impact.
  • Help define market-expansion strategy across APAC, including investment prioritization and territory planning.
  • Serve as a strategic partner to regional sales leadership on capturing and accelerating enterprise demand.

Requirements

  • 10+ years of experience in enterprise sales, revenue, or go-to-market leadership.
  • Significant experience leading SDR or pipeline-generation organizations across APAC.
  • Experience managing distributed, multicultural teams across multiple countries and time zones.
  • Experience building or scaling enterprise demand-generation engines in fast-growing technology or platform businesses.
  • Fluency in product-led and usage-based go-to-market motions, including PQLs, pilots, free-to-paid conversion, and expansion.
  • Understanding of the complexity and nuance of enterprise selling across APAC markets.
  • Strong data-driven approach, including forecasting, pipeline analytics, and operational rigor.
  • Ability to thrive in matrixed organizations spanning Sales, Product, Marketing, Partnerships, and Operations.
  • Exceptional talent-building skills, with the ability to coach leaders and influence senior stakeholders.
  • Strong executive presence and ability to engage enterprise customers and partners across the region.

Skills

Sales Development, Enterprise Sales, Pipeline Generation, Go-to-Market Strategy, Sales Development Representatives, Account-Based Marketing, Product-Led Growth, Usage-Based Growth, Forecasting, Pipeline Analytics, Territory Planning, Sales Enablement, Team Leadership, Enterprise Selling, Strategic Partnerships

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