Sr. Content Marketing Manager
Senior hands-on editorial role running the company blog end-to-end, setting editorial standards, and enabling internal voices for a B2B SaaS analytics platform. Requires 3+ years content marketing experience and fluency editing in data/analytics/AI spaces.
About the job
What you'll own
Editorial standards and editing
- Edit a high volume of blog posts, balancing technical nuance with taste.
- Keep Sigma's content on brand across every channel and format.
- Reinforce standards: clear positioning, high-quality imagery, and connected messages.
Blog and AEO operations
- Run the Sigma blog end to end: calendar, editorial standards, and publication.
- Manage the AEO content calendar and relationship with Sigma's AEO contractor, ensuring 5 AEO blogs are edited, SME-reviewed, and published each week.
Enabling internal voices
- Own the content calendar and system that enables employees to write thought leadership blogs.
- Help PMs draft product content for the blog and social — providing guidance and editing.
- Build the bench of internal SMEs generating content.
- Bring fresh ideas for promoting new product features on LinkedIn and X.
Executive and thought leadership support
- Support executive ghostwriting in collaboration with marketing leadership.
- Manage the relationship with Sigma's external contract writers.
Strategy and expansion
- Bring new ideas to content strategy.
- Run the blog, support video, and bring new thinking for expanded reach and awareness.
What you bring
- 3+ years in content marketing, ideally at a B2B SaaS or technology company through a high-growth stage.
- Exceptional editing skills — edited at volume and balance technical accuracy with voice and taste.
- Experience working in or adjacent to data, analytics, apps, or AI, with enough fluency to edit credibly.
- A track record running an editorial program or blog.
- Hands-on SEO and AEO experience, including driving organic growth and search/answer-engine visibility.
- Experience managing contract writers, freelancers, or agencies, and coaching internal SMEs to produce strong content.
- Comfort partnering with PMs and engineers to get technical content right.
- A strong sense of brand and voice; experience maintaining or building editorial style guidelines is a plus.
- Self-direction and ideas — bring strategy rather than waiting to be handed one.
Nice to have
- Experience extending editorial into video, podcast, or interactive formats.
- Experience enabling employee or executive content programs at scale.
- Experience mentoring junior team members or collaborating closely with content producers and coordinators.
Skills
Content Marketing, Editing, SEO, Aeo, B2B SaaS, Blog Management, Thought Leadership, Ghostwriting, Content Strategy, Brand Voice, Technical Editing, Content Calendar Management
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