Staff Web Growth Marketing Manager
Staff-level individual contributor defining and executing web growth strategy for Fivetran.com and getdbt.com. Owns high-impact initiatives end-to-end (experimentation, optimization, CRO) across acquisition, conversion, and pipeline while partnering with design, product, analytics, and executive teams.
About the job
What You’ll Do
- Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
- Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
- Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
- Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross-functional teams and accelerate execution.
- Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
- Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high-impact experiences to improve acquisition, conversion, and pipeline.
- Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
- Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long-term business growth.
- Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.
Skills We’re Looking For
- Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
- Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
- Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
- Exceptional cross-functional leadership and influence, with experience aligning cross-functional and executive stakeholders on complex and ambiguous initiatives.
- Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs.
- Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams.
- Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders.
Bonus Skills
- Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
- Experience leveraging AI to accelerate marketing workflows and operational efficiency while applying sound judgment and governance.
- Passion for mentoring peers and establishing scalable best practices across a team.
Technologies You’ll Use
Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.
Perks and Benefits
- 100% employer-paid medical insurance*
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
*May vary by country and worker type - please reach out to your recruiter for more information
Skills
Webflow, Sanity, Optimizely, Google Analytics, Amplitude, Looker, Microsoft Clarity, Jira, Figma, Conversion Rate Optimization, Experimentation, Behavioral Analytics, A/B Testing
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