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GridlineGridlineAtlanta, GA

Director of Marketing

Director of Marketing with strong Product Marketing focus to define brand voice, positioning, and content strategy for fintech infrastructure. Build AI-augmented marketing engine, create sales collateral, lead product launches, and drive brand authority for RIAs, GPs, and private banks. Requires 7+ years marketing experience including 5+ in B2B SaaS Product Marketing.

150k – 175k/yr
Hybrid7+ YOEProduct Marketing

About the role

Responsibilities

  • Lead Content Strategy: Implement workflows to accelerate the production of high-caliber thought leadership, white papers, and case studies while maintaining institutional-grade accuracy.
  • Define Positioning: Own the core messaging frameworks for our platform, ensuring we have a distinct and defensible brand voice across all target segments.
  • Enable Sales: Build the collateral - from pitch decks and one-pagers to microsites - that empowers our sales teams to close complex enterprise deals.
  • Lead Product Launches: Partner closely with the Product and Sales teams to manage the go-to-market strategy for new features, ensuring clear value articulation and market readiness.
  • Drive Brand Authority: Oversee our digital presence and external communications, ensuring consistent, high-standard execution across all marketing channels.
  • Optimize with AI: Leverage AI tools for competitive intelligence, market research, automations, and SEO optimization to keep our positioning ahead of market shifts.

Requirements

  • At least 7 years of marketing experience, with at least 5 years specifically in Product Marketing within B2B SaaS (ideally in Fintech or Wealthtech).
  • Mastery of technical writing, sales enablement, and proficiency in a major CRM.
  • Proficiency in using AI tools (e.g. Gemini, Claude) to scale creative and research workflows.
  • Based in Atlanta, GA (hybrid).

Nice-to-Haves

  • Experience in Fintech or Wealthtech.

Skills

Product MarketingTechnical WritingSales EnablementCRMAI ToolsGeminiClaudeSEOGo-to-Market StrategyThought LeadershipContent StrategyBrand Positioning
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