Director of Marketing with strong Product Marketing focus to define brand voice, positioning, and content strategy for fintech infrastructure. Build AI-augmented marketing engine, create sales collateral, lead product launches, and drive brand authority for RIAs, GPs, and private banks. Requires 7+ years marketing experience including 5+ in B2B SaaS Product Marketing.
150k – 175k/yr
Hybrid7+ YOEProduct Marketing
About the role
Responsibilities
Lead Content Strategy: Implement workflows to accelerate the production of high-caliber thought leadership, white papers, and case studies while maintaining institutional-grade accuracy.
Define Positioning: Own the core messaging frameworks for our platform, ensuring we have a distinct and defensible brand voice across all target segments.
Enable Sales: Build the collateral - from pitch decks and one-pagers to microsites - that empowers our sales teams to close complex enterprise deals.
Lead Product Launches: Partner closely with the Product and Sales teams to manage the go-to-market strategy for new features, ensuring clear value articulation and market readiness.
Drive Brand Authority: Oversee our digital presence and external communications, ensuring consistent, high-standard execution across all marketing channels.
Optimize with AI: Leverage AI tools for competitive intelligence, market research, automations, and SEO optimization to keep our positioning ahead of market shifts.
Requirements
At least 7 years of marketing experience, with at least 5 years specifically in Product Marketing within B2B SaaS (ideally in Fintech or Wealthtech).
Mastery of technical writing, sales enablement, and proficiency in a major CRM.
Proficiency in using AI tools (e.g. Gemini, Claude) to scale creative and research workflows.
Leads development of scalable messaging and creative systems for product launches, translating strategy into modular copy and visual infrastructure. Partners with design, builds AI-enabled workflows, and influences stakeholders with 8+ years in copywriting and creative direction.
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