Director of Marketing
Director of Marketing with strong Product Marketing focus to define brand voice, positioning, and content strategy for fintech infrastructure. Build AI-augmented marketing engine, create sales collateral, lead product launches, and drive brand authority for RIAs, GPs, and private banks. Requires 7+ years marketing experience including 5+ in B2B SaaS Product Marketing.
About the job
Responsibilities
- Lead Content Strategy: Implement workflows to accelerate the production of high-caliber thought leadership, white papers, and case studies while maintaining institutional-grade accuracy.
- Define Positioning: Own the core messaging frameworks for our platform, ensuring we have a distinct and defensible brand voice across all target segments.
- Enable Sales: Build the collateral - from pitch decks and one-pagers to microsites - that empowers our sales teams to close complex enterprise deals.
- Lead Product Launches: Partner closely with the Product and Sales teams to manage the go-to-market strategy for new features, ensuring clear value articulation and market readiness.
- Drive Brand Authority: Oversee our digital presence and external communications, ensuring consistent, high-standard execution across all marketing channels.
- Optimize with AI: Leverage AI tools for competitive intelligence, market research, automations, and SEO optimization to keep our positioning ahead of market shifts.
Requirements
- At least 7 years of marketing experience, with at least 5 years specifically in Product Marketing within B2B SaaS (ideally in Fintech or Wealthtech).
- Mastery of technical writing, sales enablement, and proficiency in a major CRM.
- Proficiency in using AI tools (e.g. Gemini, Claude) to scale creative and research workflows.
- Based in Atlanta, GA (hybrid).
Nice-to-Haves
- Experience in Fintech or Wealthtech.
Skills
Product Marketing, Technical Writing, Sales Enablement, CRM, AI Tools, Gemini, Claude, SEO, Go-to-Market Strategy, Thought Leadership, Content Strategy, Brand Positioning
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