Senior Product Marketing Manager

What You'll Do

• Define and own the casual creator growth & experiences strategy, including how Suno moves a user from discovery to signup to first song and early repeat use.
• Develop a clear POV on which problems to solve first for new and casual users and why, grounded in user insights and business impact.
• Stand up a repeatable GTM and user journey framework for consumer-facing features – including launch criteria, standard artifacts, shared success metrics, and playbooks that scale beyond you.
• Lead GTM for key launches (e.g., onboarding revamp, core experience improvements, referral and community initiatives).
• Build and execute a mobile-first strategy that drives app downloads, onboarding, and early engagement.
• Partner with the Growth team to ideate, design, and run experiments that improve acquisition, activation, and early retention – bringing messaging expertise, user insight, and creative rigor to the experimentation roadmap.
• Work with UXR and Data to map and optimize the new-user journey for core casual creator segments. Identify the highest-leverage touchpoints and ensure messaging is consistent across all.
• Serve as a cross-functional partner and thought leader with Product, Design, UXR, Growth, and Brand. Influence roadmap priorities through strong user and market insights.

What You'll Need

• 5+ years in consumer product marketing, ideally with strong exposure to technology, music, or creative tools.
• Proven track record owning GTM end-to-end for meaningful consumer launches — from insight through execution and measurement.
• Experience bringing mobile-centric consumer apps to market and growing stickiness / engagement over time.
• Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments.
• Deep experience with top-to-mid funnel (acquisition, onboarding, activation, early habit) for a consumer, UGC, or subscription product.
• Exceptional storytelling and writing skills – able to turn complex product work into clear, compelling narratives, copy, and launch stories that resonate with new and casual users.
• Analytical chops – comfortable setting success metrics, reading dashboards, and using data to refine strategy, journeys, and messaging.
• Strong cross-functional influence – able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners around a single story and integrated plan without positional authority.
• User-centric mindset – comfortable synthesizing UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging.
• Self-starter who is energized by ambiguity and can create structure where it doesn't exist.
• Bias towards shipping and iterating vs. waiting for perfect information. Comfortable running experiments, learning fast, and implementing change.
• Team-first, low-ego mindset – happy to roll up sleeves on everything from strategy to copy.

Nice-to-Haves

• Experience with UGC, creator ecosystems, or social/PLG products.
• Experience on multi-platform products (web + mobile).
• Prior work on subscription / monetization models or personalization / recommendation surfaces.
• Deep personal passion for music – as a producer, player, or listener.

Compensation

The annual salary range for this role is $150K – $175K + target equity + benefits.