Field Marketing Manager
Drives UK pipeline growth through integrated field, digital, ABM, and executive engagement programs. The role partners closely with sales on target accounts and opportunities, requiring 5–8+ years of B2B SaaS field marketing or demand generation experience.
About the job
Responsibilities
UK Pipeline Contribution & In-Market Execution
- Execute regional marketing plans aligned to UK pipeline goals.
- Drive pipeline creation, acceleration, and deal progression.
- Align programs to territory plans, key accounts, and pipeline gaps.
Integrated Campaign Execution
- Execute multi-channel programs across field, digital, and account-based marketing channels.
- Deliver in-person events and executive experiences.
- Run webinars and virtual programs.
- Support account-based marketing programs, including 1:few and 1:many campaigns.
- Provide always-on digital support.
- Support campaigns across the full funnel, with a strong focus on late-stage acceleration.
Sales Partnership & Account Engagement
- Partner closely with UK account executives and ADR teams to prioritize target accounts.
- Execute account engagement plans.
- Support active opportunities.
- Bring marketing into deals to improve win rates and velocity.
Events & Field Programs
- Execute executive roundtables and VIP experiences.
- Manage industry events and sponsorships.
- Deliver targeted hosted experiences.
- Focus on depth of engagement and pipeline impact.
Performance & Pipeline Accountability
- Track performance against pipeline and engagement KPIs.
- Optimize execution based on performance.
- Maintain visibility into UK marketing contribution to revenue.
Requirements
- 5–8+ years of experience in field marketing or demand generation in B2B SaaS.
- Experience executing campaigns in a mature, enterprise-focused market.
- Strong track record of sales partnership and account engagement.
- Ability to think in terms of pipeline, accounts, and revenue.
- Strong execution across integrated channels.
- Comfort supporting late-stage deals and executive engagement.
- Data-driven and performance-focused.
Benefits & Compensation
- Pay-for-performance philosophy.
- Flexible schedule.
- Full medical coverage.
- Flexible paid time off.
- Wellness reimbursement.
- Monthly lunch stipend.
- Wellness programs.
- Team-building events.
- Donation-matching program.
- This role is based in London and requires working in the office five days per week.
Skills
Field Marketing, Demand Generation, B2B SaaS, Pipeline Marketing, Account-Based Marketing, Campaign Management, Digital Marketing, Event Marketing, Executive Engagement, Sales Partnership, Account Engagement, Webinars, Pipeline Analytics
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