HubSpot GTM Systems Manager

Responsibilities

Systems & Roadmap Strategy

• Own and maintain a CRM/GTM systems roadmap aligned to business objectives.
• Evaluate new HubSpot functionality and adjacent technologies; recommend build vs. buy.
• Prioritize enhancement requests across Sales, Marketing, Customer Success, and Finance stakeholders.

Data Governance & Revenue Analytics

• Own data definitions so reporting is consistent across Marketing, Sales, Customer Success, and Finance.
• Deliver weekly full-funnel reporting, including conversion rate analysis, funnel leakage identification, cohort analysis, attribution governance, forecasting support, and pipeline velocity measurement.

Integration & Ecosystem Architecture

• Own the HubSpot ecosystem architecture and integration strategy across the current integration footprint and legacy CRM processes.

CRM Governance & User Experience

• Act as the primary administrator for HubSpot Sales Hub, ensuring the platform supports high-volume inbound lead generation and Group Sales.
• Design and optimize automated sales sequences and internal notifications to improve lead response time and conversion.
• Architect and build advanced lead-scoring and lead-routing logic to match representatives with the right leads at the right time.

Cross-Functional Partnership

• Collaborate weekly with the LCM Team to ensure marketing-generated leads and product signals are accurately tracked through the HubSpot lifecycle.
• Lead the technical implementation and optimization of outbound sales and upsell motions.

Standardization & Change Management

• Build and maintain real-time dashboards for sales activity and pipeline health.
• Create and maintain documentation for CRM and revenue-process standards to ensure confidence in sales numbers and attribution metrics.
• Lead process mapping and change management as workflows and systems are rolled out across go-to-market teams.

Requirements & Preferred Experience

• 5+ years of HubSpot administration experience managing HubSpot at scale in a B2B SaaS environment.
• Experience supporting both product-led growth (PLG) and sales-led growth (SLG) operating models is strongly preferred.
• Experience building attribution and funnel measurement across PLG and SLG models is strongly preferred.
• Revenue, sales, or marketing operations experience, with the ability to operate as a cross-functional strategist rather than only a system administrator.
• Integration management and data governance experience.
• Process mapping, documentation, change management, and business analysis experience.
• Experience building and scaling outbound and upsell motions.
• Deep expertise in HubSpot custom objects, advanced workflows, and complex revenue reporting.
• An enablement mindset and the ability to train sales teams and simplify complex technical processes into easy-to-follow workflows.

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) plan with company match
• Flexible Time Off, wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave and backup care
• Tuition reimbursement
• Employee Resource Groups

Compensation

• Base compensation range: $125,000–$154,000 USD annually
• Employees may also be eligible for an annual bonus or commission; some roles may be eligible for overtime pay.