Lifecycle Marketing Manager

What You'll Do

Own full-funnel lifecycle journeys end-to-end

• Build and run nurture, onboarding, activation, engagement, retention, and winback programs in Braze across email, in-app, push, and SMS
• Use behavioral and product data to trigger the right message, at the right moment, for the right persona

Drive fuel → non-fuel expansion through owned channels

• Own the lifecycle motion that moves fuel customers onto corporate cards, Bill Pay, and more — Coast's single biggest growth lever
• Partner with Product Marketing and Growth teams on the narrative, offers, and timing that get customers to adopt more

Turn new signups into activated, transacting customers

• Design onboarding journeys that get a new fleet issuing cards, setting controls, and transacting fast
• Identify drop-off points and partner with Product, Sales, and Customer Success to close them

Partner cross-functionally to build the system

• Work with Growth Engineering on the data, events, and integrations that power triggered journeys
• Work with Revenue Operations, Sales, and CS to time lifecycle touches around the sales cycle and each customer's real activity

Own measurement and experimentation

• Own the metrics for every program — deliverability, engagement, activation rate, attach rate, retention
• Run a real testing cadence, report what's working, kill what isn't, and use results to influence our overall GTM motion

Requirements

• 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
• Hands-on mastery of a modern lifecycle platform; direct Braze experience is a strong plus
• AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
• Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions
• Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)
• Bias to action, strong agency, comfort with ambiguity, and propensity for first principles systems thinking: you don't wait for someone to hand you a playbook
• Experience in B2B fintech, payments, financial services, or SaaS strongly preferred

Success Looks Like (First Year)

• Ship a reliable full-funnel lifecycle program in Braze — onboarding, activation, expansion, retention, winback — that beats the baseline it replaces
• Lift new-customer activation rate and shorten time to first transaction
• Grow non-fuel attach (corporate card and Bill Pay) across the fuel base through owned-channel journeys
• Reduce churn with early-warning triggers and re-engagement that measurably keep more customers
• Recover a meaningful share of abandoned credit applications and accelerate growth of qualified opportunities with nurture journeys

Compensation and Benefits

Salary range: $140,000 – $180,000 annually

Equity Grant: Meaningful potential upside given Coast's early-stage trajectory

Benefits:

• Medical, dental and vision insurance
• Flexible paid time off (vacation, personal well being, paid holidays)
• Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Education stipend
• Free lunch every Friday