Director, Product Marketing
Lead product marketing for Snowflake's core data and AI platform, owning messaging, GTM strategy, field enablement, and a team of PMMs. Requires 12+ years product marketing experience (3+ managing teams), deep cloud/data/AI expertise, and proven pipeline impact.
About the job
What You'll Do
- Own the platform narrative: define the overarching messaging and positioning framework that articulates Snowflake's differentiation as the most trusted, performant, and enterprise-grade data and AI platform.
- Drive go-to-market strategy for major platform launches and product milestones — from messaging architecture and launch tiers to sales enablement, analyst briefings, and public-facing content.
- Partner with Product Management to influence roadmap priorities based on market signals, competitive dynamics, customer feedback, and pipeline trends.
- Enable the field: create and deliver enablement programs, battle cards, objection-handling guides, and technical ROI materials that help sellers win on platform differentiation.
- Establish and track key performance indicators for platform GTM programs, using data to continuously improve messaging effectiveness, pipeline influence, and adoption metrics.
- Recruit, develop, and retain top PMM talent; set clear expectations, provide direct feedback, and foster a culture of craft, urgency, and high standards within the team.
Ideal Candidate
- 12+ years of experience in product marketing, with at least 3 years managing and developing a team of product marketers.
- Deep expertise in cloud infrastructure, data and AI platforms — with working knowledge of how technical buyers evaluate compute performance, data governance, and security posture.
- Proven ability to develop product narratives that resonate with both technical evaluators and executive buyers — from security architects and data engineers to CISOs and CTOs.
- Track record of building and executing GTM programs that measurably influence pipeline, accelerate revenue, and drive product adoption.
- Executive presence and communication skills: comfortable presenting to C-suite audiences, large field organizations, industry analysts, and press.
- Demonstrated ability to influence cross-functional stakeholders at the Director level and above across product, engineering, sales, and marketing.
- Analytical mindset: ability to interpret pipeline data, adoption signals, and market research to guide strategy and measure impact.
- BS/BA required; MBA or advanced degree preferred.
- Willingness to travel up to 25% of time.
Skills
Product Marketing, Go-to-Market Strategy, Messaging And Positioning, Competitive Strategy, Sales Enablement, Cloud Infrastructure, Data Platforms, Ai Platforms, Data Governance, Security Posture, Pipeline Analysis, Market Research
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