Senior Manager, Marketing & Revenue Operations
Own marketing and revenue operations at ChartHop, building systems, data foundations, and reporting in HubSpot as the single source of truth for the full GTM funnel. Architect lead lifecycle, deliver conversion analytics, drive AI automation, and partner cross-functionally between marketing and sales.
About the job
Responsibilities
- Own the marketing technology stack (HubSpot and its integrations), ensuring tools are configured, connected, and delivering value.
- Lead data quality, enrichment, segmentation, and governance.
- Architect the lead lifecycle, routing, and SLAs.
- Run campaign operations and QA; build workflow automation and nurture execution.
- Own attribution and full-funnel reporting as the marketing single source of truth.
- Develop dashboards and executive-level reporting.
- Serve as the GTM engineering and AI-automation champion across marketing.
- Build sales reporting and dashboards in HubSpot.
- Deliver full-funnel conversion analytics from SAL to SQL through each pipeline stage.
- Provide visibility at aggregate and individual rep level.
- Surface trends by persona and industry to inform outbound strategy and coaching.
- Lend expertise on account book creation and similar sales-ops projects.
- Partner with sales leadership to define needed metrics and insights.
- Act as connective tissue between marketing and sales, aligning on shared definitions, data, and reporting.
- Lead project management of the Salesforce-to-HubSpot migration.
- Proactively identify and resolve process and system gaps across the funnel.
Requirements
- Deep hands-on expertise with HubSpot; experience operating it as a combined sales and marketing CRM is a strong plus.
- Familiarity with Salesforce.
- Genuinely analytical mindset; fluent in funnel and conversion data.
- Track record spanning marketing operations and revenue/sales operations.
- Comfort moving fluidly between strategy and tactical execution.
- Proactivity and ownership; spot and fix issues without being asked.
- Strong, direct communication; challenge assumptions constructively.
- Curiosity and bias toward learning.
- Ability to maintain reliable overlap with US working hours.
Nice-to-Haves
- Experience with AI-automation and using AI to drive efficiency in marketing and revenue operations.
- Ability to build and lead a team as the company grows.
Skills
HubSpot, Salesforce, Marketing Operations, Revenue Operations, Funnel Analytics, Lead Lifecycle, Attribution Reporting, Dashboard Development, Data Governance, Gtm Automation, AI Automation
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