Sales Development
Build the outbound sales engine for the Canadian enterprise market, generating qualified meetings through account-based outreach, AI-assisted workflows, and local events. The role requires prior B2B outbound sales experience, strong communication, and the ability to operate independently in a market built from scratch.
About the job
Responsibilities
- Build the outbound motion for Canada from scratch, including the target account list, market-specific messaging, and AI-assisted workflows.
- Run account-based outbound into Canada's largest enterprises, building relationships across multiple business units.
- Engage prospects through cold calling, email, and social outreach.
- Use AI agents for enrichment, sequencing, and signal monitoring to focus on high-value interactions.
- Generate pipeline through Canadian tech events, hackathons, and community activities.
- Partner with Account Executives and sales leadership to refine the playbook and report on conversion rates, lead quality, and outreach effectiveness.
Requirements
- Prior outbound B2B sales experience with a track record of securing new-business meetings.
- Experience operating and iterating on AI-assisted workflows and automation tools.
- Comfortable building a sales playbook and working in an early-stage market.
- Curiosity and ability to develop insight-driven solutions.
- Self-motivated, proactive, and able to work independently and collaboratively.
- Excellent verbal and written communication skills in English.
- Professional French strongly preferred, particularly for the Quebec market.
Benefits
- Annual discretionary professional development stipend.
- Annual discretionary social travel stipend.
- Annual company offsite.
- Monthly coworking stipend for employees outside main hubs.
Skills
B2B Sales, Outbound Sales, Account-Based Selling, Cold Calling, Email Outreach, Social Selling, Clay, Apollo, Outreach, Sales Automation, AI Workflows, Lead Enrichment, Sales Sequencing, Pipeline Generation
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