Sr. Product Marketing Manager
Sr. Product Marketing Manager responsible for managing end-to-end content production pipelines and speaker coordination for Snowflake's major events like Summit and World Tour. Requires 2-5 years in event/content operations, strong project management, AI workflow automation experience, and ability to manage multiple concurrent programs in a fast-paced B2B tech environment.
About the job
What You'll Do
- Manage the end-to-end content production pipeline for strategic events — leveraging automation and AI-powered tools to track sessions, speakers, and assets from submission through delivery and post-event distribution.
- Act as the primary point of contact for internal and external speakers — managing submission deadlines, review cycles, rehearsal coordination, and asset approvals across concurrent programs.
- Ensure speaker portals, event content catalogs, and website content is accurate and current across all platforms.
- Coordinate cross-functional content reviews with internal stakeholders (Product Marketing, Legal, Corporate Marketing) and external agencies to ensure all assets are approved and show-ready.
- Lead the packaging and distribution of event content into reusable formats for account-level activations, webinars, and digital follow-ons — using AI to scale and personalize content repurposing across audiences and channels.
- Partner with agency and AV production teams to ensure content assets meet technical specifications and brand requirements.
Ideal Candidate
- 2–5+ years of experience in event operations, content operations, or marketing program execution in a B2B environment.
- Proven ability to manage multiple concurrent workstreams and stakeholders under tight deadlines.
- Experience with automating workflows with AI, project management tools, and content or event management platforms.
- Strong written and verbal communication skills with a customer service orientation and solution-focused approach.
- Execution excellence with great attention to detail.
- Experience in-house at a large, highly visible technology company or event marketing agency.
- Familiarity with Speaker Resource Center tooling, event CMS platforms (e.g., RainFocus, Cvent), or similar systems.
- Proven success in executing multiple events and programs simultaneously using both internal and external resources.
- Motivated self-starter with a bias for action who thrives in complex, fast-moving environments.
- Data-driven approach to evaluating the effectiveness of events and identifying opportunities for improvement.
- AI-driven mindset when implementing workflows and processes.
Skills
Event Operations, Content Operations, AI Automation, Project Management, Rainfocus, Cvent, Speaker Resource Center, Event Cms, B2B Marketing, Cross-Functional Coordination
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