Sr. Product Marketing Manager responsible for managing end-to-end content production pipelines and speaker coordination for Snowflake's major events like Summit and World Tour. Requires 2-5 years in event/content operations, strong project management, AI workflow automation experience, and ability to manage multiple concurrent programs in a fast-paced B2B tech environment.
165k – 216k/yr
Hybrid2+ YOEProduct Marketing
About the role
What You'll Do
Manage the end-to-end content production pipeline for strategic events — leveraging automation and AI-powered tools to track sessions, speakers, and assets from submission through delivery and post-event distribution.
Act as the primary point of contact for internal and external speakers — managing submission deadlines, review cycles, rehearsal coordination, and asset approvals across concurrent programs.
Ensure speaker portals, event content catalogs, and website content is accurate and current across all platforms.
Coordinate cross-functional content reviews with internal stakeholders (Product Marketing, Legal, Corporate Marketing) and external agencies to ensure all assets are approved and show-ready.
Lead the packaging and distribution of event content into reusable formats for account-level activations, webinars, and digital follow-ons — using AI to scale and personalize content repurposing across audiences and channels.
Partner with agency and AV production teams to ensure content assets meet technical specifications and brand requirements.
Ideal Candidate
2–5+ years of experience in event operations, content operations, or marketing program execution in a B2B environment.
Proven ability to manage multiple concurrent workstreams and stakeholders under tight deadlines.
Experience with automating workflows with AI, project management tools, and content or event management platforms.
Strong written and verbal communication skills with a customer service orientation and solution-focused approach.
Execution excellence with great attention to detail.
Experience in-house at a large, highly visible technology company or event marketing agency.
Familiarity with Speaker Resource Center tooling, event CMS platforms (e.g., RainFocus, Cvent), or similar systems.
Proven success in executing multiple events and programs simultaneously using both internal and external resources.
Motivated self-starter with a bias for action who thrives in complex, fast-moving environments.
Data-driven approach to evaluating the effectiveness of events and identifying opportunities for improvement.
AI-driven mindset when implementing workflows and processes.
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