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RipplingRipplingSan Francisco, CA

Head of Startup Marketing

Own go-to-market strategy and demand generation for Rippling's startup/VCB segment. Build campaigns, partnerships with VCs and accelerators, and lead a team to drive pipeline and revenue.

214k – 268k
Hybrid7+ YOEProduct Marketing

About the role

What you will do

  • Own the go-to-market marketing plan for the startup/VCB segment, tied directly to pipeline and revenue targets.
  • Build and run integrated, multi-channel demand generation campaigns across paid, lifecycle, events, field, and content.
  • Develop and scale partnerships with VCs, accelerators, and founder communities to drive awareness and pipeline.
  • Manage and develop a high performing team.
  • Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.
  • Craft messaging and narratives that resonate with founders and early-stage operators.

What you will need

  • 7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing for startup or SMB audiences.
  • A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
  • Strong analytical fluency – comfortable with funnel metrics, attribution, and marketing tooling.
  • Excellent written and verbal communication, with a gift for storytelling to a founder audience.
  • Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.

Bonus

  • Experience with partner or community marketing (VCs, accelerators, founder communities).

Skills

B2B MarketingDemand GenerationCampaign ManagementPipeline MarketingMarketing AnalyticsAttributionFunnel MetricsStorytellingCross-Functional LeadershipPartner Marketing

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