Head of Startup Marketing
Own go-to-market strategy and demand generation for Rippling's startup/VCB segment. Build campaigns, partnerships with VCs and accelerators, and lead a team to drive pipeline and revenue.
About the job
What you will do
- Own the go-to-market marketing plan for the startup/VCB segment, tied directly to pipeline and revenue targets.
- Build and run integrated, multi-channel demand generation campaigns across paid, lifecycle, events, field, and content.
- Develop and scale partnerships with VCs, accelerators, and founder communities to drive awareness and pipeline.
- Manage and develop a high performing team.
- Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.
- Craft messaging and narratives that resonate with founders and early-stage operators.
What you will need
- 7+ years of B2B marketing experience, ideally in segment, audience, or growth marketing for startup or SMB audiences.
- A track record of owning integrated campaigns and demand generation tied to measurable pipeline.
- Strong analytical fluency – comfortable with funnel metrics, attribution, and marketing tooling.
- Excellent written and verbal communication, with a gift for storytelling to a founder audience.
- Demonstrated cross-functional leadership and the ability to thrive in ambiguity at a fast pace.
Bonus
- Experience with partner or community marketing (VCs, accelerators, founder communities).
Skills
B2B Marketing, Demand Generation, Campaign Management, Pipeline Marketing, Marketing Analytics, Attribution, Funnel Metrics, Storytelling, Cross-Functional Leadership, Partner Marketing
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