Director, Product Marketing

What you’ll do

As Director of Product Marketing, you will define and drive the product marketing strategy at Brex, leading the charge in positioning our financial products to win in an evolving, competitive market. This role oversees the Product Marketing function, uniting cross-functional teams to deliver market-leading growth while ensuring Brex’s offerings are marketed in alignment with customer needs and business goals.

Reporting to the Chief Design Officer, this role sits at the intersection of product strategy, customer insight, marketing strategy, and creative execution. You’ll partner closely with product, sales, design, and marketing teams to shape the portfolio narrative, launch products, define campaign messaging and tactics, drive adoption, and solidify Brex as a leader in financial services and software. You will drive measurable impact on pipeline generation, win rates, expansion revenue, and product adoption.

Responsibilities

• Define and own Brex’s product marketing strategy and execution, ensuring alignment with company priorities and evolving market opportunities
• Build and lead a high-performing Product Marketing team and establish scalable processes across portfolio marketing, segmentation, and vertical strategy
• Partner with Product to define product positioning rooted in a deep understanding of customer needs, the Brex portfolio, and the competitive landscape
• Craft compelling narratives, value propositions, and messaging frameworks that differentiate Brex’s portfolio and resonate with key customer segments
• Develop and execute GTM strategies and campaigns for launches, ensuring a unified narrative across the portfolio and collaboration across product, sales, design, and marketing teams
• Partner with Sales and Customer Success, equipping them with resources to succeed, including pitch decks, competitive insights, customer testimonials, and training materials
• Position Brex as a thought leader in financial services and software through speaking engagements, analyst relations, content contributions, and industry partnerships
• Monitor performance and refine strategies to maximize adoption, retention, and ROI

Requirements

• 12+ years of experience in product marketing, with at least 3 years in a leadership role, preferably at a high-growth SaaS or fintech company
• Proven ability to build and scale product marketing teams, including talent development and operational framework creation
• Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
• Expertise in developing and executing GTM strategies for complex products
• Strong cross-functional collaboration experience, working closely with product, sales, customer success, design, and marketing teams
• Data-driven decision-making skills, with the ability to analyze performance metrics and adapt strategies to achieve goals
• Experience managing marketing budgets and influencing stakeholders

Compensation

The expected salary range for this role is $248,600 - $310,750. However, the starting base pay will depend on a number of factors, including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.