Performance Marketing Manager, Paid Social
Owns paid social strategy, execution, experimentation, and multi-million-dollar budgets across the full funnel, with accountability for pipeline and revenue. Requires 7+ years of performance marketing experience, deep platform expertise, strong analytics, and practical AI workflow fluency.
About the job
Responsibilities
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, managing full-funnel campaigns from awareness through retargeting and conversion.
- Manage multi-million-dollar budgets, including pacing, forecasting, budget-versus-actuals analysis, and investment recommendations.
- Apply and refine paid acquisition measurement, attribution, and budget-allocation frameworks.
- Lead creative strategy and testing by briefing studios and agencies, structuring experiments, analyzing data, and maintaining a learning roadmap.
- Develop paid marketing playbooks and AI-powered workflows, including campaign briefs, copy variants, audience research, and reusable systems.
- Identify, test, and validate new media channels and formats, defining success criteria and scale-or-stop decisions.
- Partner with Web Marketing on landing pages, message match, and post-click conversion.
- Collaborate with Brand and Influencer teams to translate organic and influencer content into paid campaigns.
- Work with Engineering on pixels, tracking, platform troubleshooting, and implementation QA.
- Partner with Integrated Marketing, Product Marketing, Sales, Communications, and Web teams to align campaigns and inform creative strategy.
Requirements
- 7+ years of performance marketing experience at a B2B SaaS company, performance marketing agency, or high-growth consumer organization.
- Deep paid social expertise and experience testing and scaling new acquisition channels.
- Full-funnel ownership across at least two major paid social platforms, including hands-on campaign building, audience targeting, creative testing, bid and budget management, and significant budget responsibility.
- Demonstrated ability to drive measurable pipeline impact.
- Strong creative testing and experimentation skills, including translating performance data into creative direction.
- Practical, consistent use of AI tools for marketing workflows and demonstrated AI-driven team efficiencies.
- Excellent cross-functional collaboration and communication skills.
- Analytical and data-driven, with strong attribution judgment in imperfect measurement environments.
Compensation
- Denver and Scottsdale: $108,570-$133,000 per year.
- San Francisco and New York: $131,430-$161,000 per year.
- Benefits and equity are provided to full-time employees.
Skills
Paid Social, Meta, Linkedin Ads, Reddit Ads, Quora Ads, Tiktok Ads, Campaign Management, Audience Targeting, Creative Testing, Budget Management, Attribution, Google Demand Gen, Ai Marketing, Marketing Analytics, Conversion Tracking
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