Senior Growth Marketing Manager, Paid Social
Own and scale Brex’s Meta-led paid social acquisition engine, driving efficient CAC, pipeline, and revenue through full-funnel strategy, measurement, audience development, and experimentation. Requires 5+ years of growth or performance marketing experience and deep Meta expertise.
About the job
Responsibilities
- Own Meta and emerging paid social channel budgets, CAC efficiency, conversion, and downstream pipeline and revenue across self-serve and sales-led motions.
- Partner with Data and Marketing Operations to improve conversion signals, Meta Conversions API (CAPI), and offline conversion tracking.
- Build and execute hypothesis-driven testing across audiences, bidding strategies, optimization events, landing pages, and creative concepts.
- Develop full-funnel paid social strategies spanning awareness, demand generation, retargeting, and lower-funnel conversion.
- Translate performance data into creative hypotheses and partner with Brand and Design to test and scale winning concepts.
- Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to scale high-value audiences.
- Partner with Analytics, Marketing Operations, Field and Events, Product Marketing, and Sales to connect paid social programs to pipeline and revenue outcomes.
Requirements
- 5+ years of growth or performance marketing experience, including deep hands-on expertise managing and scaling Meta as a primary acquisition channel.
- Experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and reporting.
- Strong understanding of unit economics, including CAC, LTV, payback periods, attribution modeling, and down-funnel business impact.
- Experience running full-funnel paid social programs from awareness and video through conversion and pipeline.
- Expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products.
- Understanding of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data.
- Experience building experimentation roadmaps across creative, audiences, bidding, optimization events, and new platform capabilities.
- Strong creative judgment and experience writing briefs and translating performance data into creative recommendations.
- Excellent communication skills and ability to operate autonomously and influence cross-functional partners.
Nice-to-haves
- Fintech marketing or marketing to finance professionals.
- Product-led growth or hybrid demand models.
Compensation
- Expected salary range: $131,080–$163,850 base salary.
- Equity and other compensation may be included depending on the position offered.
Skills
Meta Ads, Paid Social, Cac, Ltv, Attribution Modeling, Meta Capi, Server-Side Tracking, CRM, Audience Strategy, Lookalike Audiences, Retargeting, A/B Testing, Creative Testing, Marketing Analytics, Conversion Tracking
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