Senior Content Marketing Manager

Responsibilities

• Define Reducto’s editorial point of view, recurring themes, and quarterly content plan.
• Own the editorial calendar and publish technical and non-technical content, including engineering deep dives, benchmark write-ups, technical guides, workflow and industry pieces, customer stories, videos, social content, newsletters, and sales collateral.
• Create content supporting SEO and GEO efforts, including structured, citable, and quotable pieces for search engines and AI assistants.
• Interview customers and develop case studies, proof points, and stories for Sales, Growth, and Product Marketing.
• Own distribution across LinkedIn, X, newsletters, and developer communities.
• Repurpose major assets into posts, threads, newsletters, and enablement materials.
• Partner with DevRel, Engineering, Product, Sales, Brand, Growth, and Marketing Operations to ensure technical accuracy, consistent voice, and measurable business impact.
• Develop content briefs, manage freelancers and contributors, and maintain content standards, style guidelines, and messaging consistency.
• Track questions and objections from Sales calls, documentation, and communities to inform new content.

Requirements

• 4–7 years of experience in content marketing, editorial, or a related role, ideally at a B2B software company.
• Strong writing skills and the ability to take concepts from ideation through publication with minimal editing.
• Editorial judgment and the ability to determine what is worth saying and why it matters.
• Ability to write credibly for technical and non-technical audiences and adapt tone appropriately.
• Experience creating content for SEO and understanding how search and AI-generated answers surface and cite content.
• Experience interviewing customers and producing case studies used by Sales.
• Experience running social and newsletter distribution.
• Ability to work effectively with engineers, ask informed questions, read technical documentation, and maintain accuracy.
• Ability to own the full content pipeline and operate in a fast-changing environment.

Nice-to-haves

• Experience writing for developer-tools, API, AI-infrastructure, or data-infrastructure companies.
• Understanding of LLMs, document processing, evaluation, or benchmarking.
• Experience writing for operations, finance, legal, healthcare, or other document-heavy functions.
• Experience building a content function from an early-stage foundation.
• Experience growing an owned audience such as a newsletter, community, or personal following.
• Experience with product-led growth motions, self-serve signups, and activation.
• Experience using AI tools to increase content output while maintaining quality.

Compensation & Benefits

• Unlimited paid time off.
• Daily lunch at the office.
• Commuter reimbursement.
• Medical, dental, and vision insurance.
• Health and wellness budget of up to $150 per month.
• Parental leave.